Browsing by Person hall
Showing results 1 to 17 of 17
| Issue Date | Title | Involved Person(s) |
| 2016 | Aligning identity and behavior in luxury watch retail : understanding the front reality of sales staff in luxury watch boutiques as a starting point | Duma, Fabio; Hallier Willi, Christine |
| 2019 | Brand Image Assessment im Schweizer Running Markt : eine Image-Analyse mit Repertory-Grid | Hallier Willi, Christine; Duma, Fabio; Stäubli, Simon |
| 2012 | Corporate Identity Online : wie Online-Kommunikation die Wahrnehmung des Unternehmens beeinflusst | Hallier Willi, Christine |
| 2011 | Corporate image formation and corporate communications in virtual communities : a qualitative study | Hallier Willi, Christine |
| 2012 | Corporate image formation in virtual communities : a mixed-method approach | Hallier Willi, Christine; Melewar, T.C. |
| 2014 | Corporate impression formation in online communities : a qualitative study | Hallier Willi, Christine; Nguyen, Bang; Melewar, T.C.; Dennis, Charles |
| 2013 | Corporate impression formation in online communities : determinants and consequences of online community corporate impressions | Melewar, TC; Gupta, S.; Dennis, C.; Harris, L.; Hallier Willi, Christine |
| 2007 | Creating a new value dimension with respectable differentiation potential by using corporate blogs | Hallier, Christine; Harris, Lisa |
| 2008 | How can virtual interactive communication platforms be incorporated in corporate communications and what is its impact on corporate image : a conceptual framework and categorisation | Hallier Willi, Christine; Melewar, TC |
| 2007 | Is the two step communication process still valid in brand-communities using blogs as communication platforms | Hallier Willi, Christine; Melewar, T.C. |
| 2019 | Die Kennzeichnungspflicht von Influencer-Beiträgen auf Instagram : die Folgen der Werbeerkennung auf das Markenvertrauen | Beurer-Züllig, Bettina; Hallier Willi, Christine; El Benna, Leila |
| 2006 | Das Schweigen hat ein Ende : der Kunde spricht | Hallier Willi, Christine |
| 2015 | The business of luxury | Duma, Fabio; Hallier Willi, Christine; Steinmann, Cary |
| 2016 | The management of luxury brand behavior : adapting luxury brand management to the changing market forces of the 21st century | Duma, Fabio; Hallier Willi, Christine; Nguyen, Bang; Melewar, T.C. |
| 2008 | The use of social media in corporate communication and its impact on corporate image : a literature review and conceptual framework | Hallier Willi, Christine; Melewar, TC |
| 2008 | Uses of corporate blogs | Hallier, Christine |
| 2013 | Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda | Hallier Willi, Christine; Melewar, T.C.; Broderick, Amanda J. |
