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Showing results 9 to 28 of 34
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Issue Date
Title
Involved Person(s)
2019
Differences in rhetorical and non-verbal communication of startup pitches in American and Swiss cultures
Graziano, Benjamin
;
Björck, Albena
;
Tanno, Selina
2020
Does brand origin matter? : an analysis of low-involvement developing market brands internationalizing into a developed market
Björck, Albena
;
Carvajal-Ramirez, Michelle
2020
Einfluss der Digitalisierung und der Subscription-Video-on-Demand-Anbieter im Unterhaltungsmarkt : eine Untersuchung aus Perspektive der traditionellen Fernsehsender und der Konsumenten
Björck, Albena
;
Alahapperuma, Brian
2021
Establishing brand legitimacy in the subculture of watchgeeks : case study of a newly launched Swiss niche luxury brand
Duma, Fabio
;
Björck, Albena
2022
Evolution and effectiveness of the governmental risk and crisis communication on Twitter in the COVID-19 pandemic : the case of Switzerland
Björck, Albena
;
Diers-Lawson, Audra
;
Dücrey, Felix
23-Sep-2022
I have a responsibility to do something : internal risk communication to target employee vulnerability and mitigate behavioral cyber risks
Björck, Albena
;
Pugnetti, Carlo
;
Casian, Carlos
2020
Innovation through partnership
Nichols, Keisha
;
Farley, Michael
;
Björck, Albena
2018
Interdisciplinary understanding of a crisis : towards an international crisis classification matrix
Björck, Albena
2019
Internal crisis communication and corporate culture : forging the links
Björck, Albena
;
Barthelmess, Petra
2017
Interne Krisenkommunikation : Herausforderungen, Ziele und Lösungsansätze
Björck, Albena
2020
Organizational culture readiness for agile
Barthelmess, Petra
;
Björck, Albena
;
Gysin, Emanuel
;
Dela Cruz, Jeremy
2021
Preparing agile transformation : a framework for assessment of the organizational culture readiness
Barthelmess, Petra
;
Björck, Albena
;
Gysin, Emanuel
;
Dela Cruz, Jeremy
24-Jul-2023
Purpose-driven innovation and transformation : trajectories, mechanisms, and the human impact
Gulati, Ranjay
;
Volberda, Henk W.
;
Lleo, Alvaro
;
Pregmark, Johanna E.
;
Björck, Albena
, et al
2022
Purpose-driven or purpose-washing : the multiple facets of purpose and its strategic implications
Björck, Albena
2021
Shark Tank : the influence of the use of rhetoric and non-verbal communication on investment outcome
Graziano, Benjamin
;
Björck, Albena
;
Mayer, Luca M.
2020
Steigerung der Branchenattraktivität am Beispiel des Bauhauptgewerbes
Björck, Albena
;
Gadgil, Maya
;
Tanner, Dominic
2019
Strategic and internal communication with sub-focus on generations : a juxtaposition of Swiss business practice and international literature
Björck, Albena
;
Sticher, Robin Andreas
2021
Strategic internal communication and generational change : chances and challenges for the segmentation and customization according to generations
Björck, Albena
;
Guhl, Selina
;
Sticher, Robin
2023
Strategic internal communication and generational change: opportunities and challenges for segmentation and customisation by generation : a study of Swiss communication managers
Björck, Albena
;
Guhl, Selina
2017
Strategische Krisenkommunikation : professionelle Krisenkommunikation
Björck, Albena