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Showing results 26 to 42 of 42
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Issue Date
Title
Involved Person(s)
12-Sep-2023
One size doesn`t fit all : segmentation and tailoring in health promotion and prevention, the case of Tobacco Prevention
Wieber, Frank
;
Müller, Steffen
;
Ackermann, Kurt Alexander
;
Furchheim, Pia
May-2020
PIDAS Benchmark-Studie : Kundenservice im digitalen Zeitalter
Monard, Frédéric
;
Uebersax, Hans-Peter
;
Skerswetat, Jörn
;
Müller, Melanie
;
Hannich, Frank
, et al
2021
Plant-based meat alternatives : motivational adoption barriers and solutions
Jahn, Steffen
;
Furchheim, Pia
;
Strässner, Anna-Maria
Oct-2023
Segmentation analyses as an effective tool to improve tobacco prevention and cessation
Wieber, Frank
;
Müller, Steffen
;
Ackermann, Kurt
;
Furchheim, Pia
;
Zysset, Annina
, et al
2021
Should hotels take the conversation offline? : the impact of different responses to online reviews on potential guests
Furchheim, Pia
;
Collenberg, Anja
;
Müller, Steffen
2019
Sichtbar grün : eine Analyse grüner Kundensegmente und ihrer Konsummotive
Furchheim, Pia
;
Heim, Nina
;
Kübler, Marisa
2020
Swiss Behavioral Econmics Studie : der Einsatz von Verhaltensökonomie in Schweizer Unternehmen - Fokus Marketing
Ackermann, Kurt Alexander
;
Heim, Nina
;
Collenberg, Anja
;
Lenggenhager, Vera Nina
;
Müller, Steffen
, et al
2022
Swiss Consumption System : Befragung zum Stand von nachhaltigem Konsum in der Schweiz
Furchheim, Pia
;
Heierli, Reto
;
Stallone, Valerio
;
Greschner, Ines Maria
Mar-2023
Swiss Sustainability Benchmark-Studie 2023 : Stellenwert, Kommunikation und Massnahmen
Furchheim, Pia
;
Vogt, Helen
;
Oehninger, Fabian
;
Lösch, Corina
;
Bächler, Jesse R.
, et al
Apr-2023
Swiss Sustainable Consumption Study 2022 : Befragung zum Stand von nachhaltigem Konsum in der Schweiz
Furchheim, Pia
;
Heierli, Reto
;
Stallone, Valerio
;
Rettenmund, Michèle
;
Greschner, Ines Maria
2019
Taking advice from your popular friend : the influence of parasocial interaction and number of followers on brand attitude and brand purchase intentions on instagram
Collenberg, Anja
;
Furchheim, Pia
;
Beurer-Züllig, Bettina
2021
Taking the conversation offline? : the impact of response strategies on potential hotel guests
Furchheim, Pia
;
Collenberg, Anja
;
Müller, Steffen
2018
Tell me your story and I will tell you who you are : persona perspective in sustainable consumption
Onel, Naz
;
Mukherjee, Avinandan
;
Kreidler, Nicole Bieak
;
Díaz, Estela M.
;
Furchheim, Pia
, et al
2022
To mEAT, or not to mEAT? : eine Analyse von Fleischersatzprodukten als Coping-Strategie bei Zielkonflikten von Fleischkonsum
Furchheim, Pia
;
Heim, Nina
;
Dünki, Julia
2016
Transformative stories : a framework for crafting stories for social impact organizations
Bublitz, Melissa G.
;
Escalas, Jennifer Edson
;
Peracchio, Laura A.
;
Furchheim, Pia
;
Grau, Stacy Landreth
, et al
2022
Untersuchung der Konsumentenakzeptanz bezüglich der Anwendung von Bakteriophagen in der Lebensmittelindustrie
Furchheim, Pia
;
Fuchs, Rainer
;
Marentini, Sandro Leano Sidney
2022
Why do consumers discard products prematurely? : a consumer value perspective
Furchheim, Pia
;
Kreidler, Nicole