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Showing results 36 to 42 of 42
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Issue Date
Title
Involved Person(s)
2019
Taking advice from your popular friend : the influence of parasocial interaction and number of followers on brand attitude and brand purchase intentions on instagram
Collenberg, Anja
;
Furchheim, Pia
;
Beurer-Züllig, Bettina
2021
Taking the conversation offline? : the impact of response strategies on potential hotel guests
Furchheim, Pia
;
Collenberg, Anja
;
Müller, Steffen
2018
Tell me your story and I will tell you who you are : persona perspective in sustainable consumption
Onel, Naz
;
Mukherjee, Avinandan
;
Kreidler, Nicole Bieak
;
Díaz, Estela M.
;
Furchheim, Pia
, et al
2022
To mEAT, or not to mEAT? : eine Analyse von Fleischersatzprodukten als Coping-Strategie bei Zielkonflikten von Fleischkonsum
Furchheim, Pia
;
Heim, Nina
;
Dünki, Julia
2016
Transformative stories : a framework for crafting stories for social impact organizations
Bublitz, Melissa G.
;
Escalas, Jennifer Edson
;
Peracchio, Laura A.
;
Furchheim, Pia
;
Grau, Stacy Landreth
, et al
2022
Untersuchung der Konsumentenakzeptanz bezüglich der Anwendung von Bakteriophagen in der Lebensmittelindustrie
Furchheim, Pia
;
Fuchs, Rainer
;
Marentini, Sandro Leano Sidney
2022
Why do consumers discard products prematurely? : a consumer value perspective
Furchheim, Pia
;
Kreidler, Nicole