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Issue DateTitleInvolved Person(s)
2021A customer-centric search for triggers as a basis for marketing automation service designHannich, Frank; Kaya, Tania; Hüttermann, Marcel
2016Brand analysis in sports using repertory grid technique : Grasshopper Club Zurich as a case studyBissig, Patrick; Hüttermann, Marcel; Hannich, Frank; Hari, Jürg J.
2019Components and outcomes of fan engagement in team sports : the perspective of managers and fansHüttermann, Marcel; Uhrich, Sebastian; Königstorfer, Jörg
2017Dimensionen von Customer Engagement im Sport : Ergebnisse einer qualitativen AnalyseHüttermann, Marcel
2019Directing tourist flow : an analysis of (Visitor) flows and implications for an applicationHüttermann, Marcel; Thimm, Tatjana; Hannich, Frank
2015E-Health, fitness trackers and wearables : use among Swiss studentsSeiler, Roger; Hüttermann, Marcel
29-Apr-2022Esports fan engagement : a comparison of PC and console esports team fansHüttermann, Marcel; Pizzo, Anthony D.
Apr-2019eSports Schweiz 2019Hüttermann, Marcel
Apr-2021eSports Schweiz 2021 : eine Studie des Instituts für Marketing Management unter der Leitung von Marcel HüttermannHüttermann, Marcel
2020Esports sponsorship : an empirical examination of esports consumers’ perceptions of non-endemic sponsorsHüttermann, Marcel; Trail, Galen T.; Pizzo, Anthony D.; Stallone, Valerio
Oct-2019eSports Switzerland 2019 : a study by the Institute of Marketing Management under the direction of Marcel HüttermannHüttermann, Marcel
Apr-2021eSports Switzerland 2021 : a study by the Institute of Marketing Management under the direction of Marcel HüttermannHüttermann, Marcel
2021Events Schweiz 2021Hüttermann, Marcel; Hannich, Frank; Labaronne, Leticia; Leuschen, Lara; Schäfer, Wolfgang, et al
2019Exploring the behavioral relationships of fan engagementHüttermann, Marcel
29-Dec-2023Fan engagement behavior : validation of a theory-based scaleYoshida, Masayuki; Biscaia, Rui; Uhrich, Sebastian; Gordon, Brian S.; Hüttermann, Marcel, et al
2021Fan engagement in professional team sportsUngemacht, Christoph; Königstorfer, Jörg; Bodet, Guillaume; Moog, Martin; Hüttermann, Marcel
Nov-2019Fan engagement in team sports : what role do the individual players play?Hüttermann, Marcel; Nesina, Sara
2017Fan engagement value in team sport : service-dominant logic informed dimensionsHüttermann, Marcel; Uhrich, Sebastian; Königstorfer, Jörg
2018Die Inszenierung von Markenerlebnissen im Sport : eine Fallstudienanalyse der Vereinsmarke FC St. PauliStröbel, Tim; Hüttermann, Marcel; Hannich, Frank; Nagel, Siegfried
2015Kundenbegeisterung durch MitarbeiterzufriedenheitHannich, Frank; Hüttermann, Marcel
Showing results 1 to 20 of 40  next >