Browsing by Person kiar
Showing results 1 to 7 of 7
Issue Date | Title | Involved Person(s) |
2021 | A customer-centric search for triggers as a basis for marketing automation service design | Hannich, Frank; Kaya, Tania; Hüttermann, Marcel |
2021 | Chatbot Studie '21 | Monard, Frédéric; Uebersax, Hans-Peter; Müller, Melanie; Hannich, Frank; Furchheim, Pia, et al |
Nov-2022 | Customer Management Studie 2022 : Trends, Daten und Nachhaltigkeit | Heierli, Reto; Hannich, Frank; Zimmer, Marcus; Zumstein, Darius; Oehninger, Fabian, et al |
2021 | Dynamic pricing for hedonic and utilitarian purchases : the impact of magnitude of price difference and price level on perceived price fairness | Heim, Nina; Kaya, Tania; Zhao, Yan |
2022 | How much are our customers worth? : investigating the ease of use and usefulness of data coopetition for SME | Kaya, Tania; Stallone, Valerio |
15-Oct-2018 | Swiss Marketing Leadership Studie 2018 : Geschwindigkeit vs. Beständigkeit | Rüeger, Brian; Hannich, Frank; Hüttermann, Marcel; Fuchs, Rainer; Suvada, Adrienne, et al |
2022 | Who ate all our cookies? : investigating publishers’ challenges caused by changes in third-party cookie tracking | Stallone, Valerio; Gägauf, Aline; Kaya, Tania |