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Issue Date	Title	Involved Person(s)
2021	Applications of blockchain technology in marketing : a systematic review of marketing technology companies	Stallone, Valerio; Wetzels, Martin; Klaas, Michael
2016	Augmented and virtual reality the new silver bullet of marketing? : an overview of applications with the AIDA model	Seiler, Roger; Klaas, Michael
2019	Big Data im Marketing	Klaas, Michael; Ackermann, Kurt Alexander; Fleiss, Jürgen
2020	Content Marketing-Studie 2020 : Einsatz und Verbreitung des Content Marketing in der Schweiz	Bächler, Jesse; Suvada, Adrienne; Klaas, Michael; Bulatovic, Andjela; Wyss, Saskia
2021	Digital Analytics in der Praxis : Entwicklungen, Reifegrad und Anwendungen der Künstlichen Intelligenz	Zumstein, Darius; Zelic, Andrea; Klaas, Michael
2018	Digitales Marketing	Klaas, Michael; Suvada, Adrienne
2018	Digitales Marketing für Marketing- und Verkaufsverantwortliche : kompetenzorientiertes Wissen mit Praxisbeispielen, Repetitionsfragen und Antworten	Klaas, Michael; Suvada, Adrienne
2018	Emotionalisierung im digitalen Marketing : erfolgreiche Methoden für die Marketingpraxis	Rüeger, Brian; Hannich, Frank; Fuchs, Rainer; Müller, Steffen; Klaas, Michael, et al
2023	Enhancing digital advertising with BCT : areas of innovation	Stallone, Valerio; Wetzels, Martin; Mahr, Dominik; Klaas, Michael
20-Sep-2023	Enhancing digital advertising with blockchain technology	Stallone, Valerio; Wetzels, Martin; Mahr, Dominik; Klaas, Michael
Jan-2023	Firm-generated, user-generated and machine generated content in the digital economy : analytics, prediction, recommendation, and impact minitrack	Klaas, Michael; Beurer-Züllig, Bettina
2019	Human vs chatbot : who is perceived as more trustworthy?	Rozumowski, Anna; Rellstab, Rolf; Klaas, Michael
2022	Integration der Aufgaben	Rüeger, Brian; Klaas, Michael; Müller, Steffen; Graf, Sandro
2020	Introduction to the minitrack on firm and user generated content in the digital economy : key players, management and impact	Klaas, Michael; Beurer-Zuellig, Bettina
2015	Jobprofile im Marketing	Müller, Steffen; Fuchs, Rainer; Graf, Sandro; Klaas, Michael
2019	Komplexität und Dynamik im Marketing : Swiss Marketing Leadership Studie 2019	Heierli, Reto; Furchheim, Pia; Hannich, Frank; Rüeger, Brian; Crowden, Catherine, et al
2019	Künstliche Intelligenz im Marketing	Seiler, Roger; Klaas, Michael; Hari, Jürg J.
2022	Let me entertain you : the influence of augmented reality on purchasing intention in e-commerce	Beurer-Züllig, Bettina; Rozumowski, Anna; Klaas, Michael
2022	Management von Daten	Klaas, Michael
2020	Marketing Analytics Studie : Einsatz von Marketing Analytics und Artificial Intelligence in Schweizer Unternehmen	Müller, Steffen; Klaas, Michael; Collenberg, Anja; Rozumowski, Anna; Lenggenhager, Vera Nina

Showing results 1 to 20 of 33 next >