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Browsing by Person klaa
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Showing results 18 to 33 of 33
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Issue Date
Title
Involved Person(s)
2022
Let me entertain you : the influence of augmented reality on purchasing intention in e-commerce
Beurer-Züllig, Bettina
;
Rozumowski, Anna
;
Klaas, Michael
2022
Management von Daten
Klaas, Michael
2020
Marketing Analytics Studie : Einsatz von Marketing Analytics und Artificial Intelligence in Schweizer Unternehmen
Müller, Steffen
;
Klaas, Michael
;
Collenberg, Anja
;
Rozumowski, Anna
;
Lenggenhager, Vera Nina
2022
Prozesse und Prozessautomatisierung im Marketing
Klaas, Michael
Dec-2020
Resistance to customer-driven business model innovations : an explorative customer experience study on voice assistant services of a Swiss tourism destination
Rozumowski, Anna
;
Schäfer, Wolfgang
;
Klaas, Michael
2015
Social Media Manager : Markenbotschafter im Internet
Müller, Steffen
;
Klaas, Michael
Jan-2016
Swiss Marketing Leadership Studie 2016 : digitale Transformation im Marketing
Hannich, Frank
;
Fuchs, Rainer
;
Rüeger, Brian
;
Hüttermann, Marcel
;
Klaas, Michael
, et al
2018
Technologie-Akzeptanz von Chatbots : eine Anwendung des UTAUT-Modells
Klaas, Michael
;
Rozumowski, Anna
;
Schwendener, Sarah
2020
The application of blockchain technology in loyalty programs
Stallone, Valerio
;
Collenberg, Anja
;
Rüedlinger, Andreas
;
Wetzels, Martin
;
Klaas, Michael
Apr-2019
The digital advertising ecosystem visualisation : literature review
Stallone, Valerio
;
Klaas, Michael
2022
The revolution of digital advertising will be tokenized
Stallone, Valerio
;
Wetzels, Martin
;
Mahr, Dominik
;
Klaas, Michael
Jan-2020
The social side of brick and mortar : the impact of brand-related user-generated content on different consumer typologies in food retailing
Beurer-Züllig, Bettina
;
Klaas, Michael
2020
Voice search : a new customer experience for swiss tourism
Rozumowski, Anna
;
Kotowski, Wolfgang
;
Klaas, Michael
2017
Was ist die digitale Transformation und digitales Marketing?
Klaas, Michael
2022
Wird durch «Firm-generated Content» auf TikTok der Brand von bestsmile gestärkt und die «Purchase Intention» erhöht?
Klaas, Michael
;
Rozumowski, Anna
;
Oschwald, Sandra
2015
Worüber entscheidet die Führung eines Unternehmens?
Klaas, Michael