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Issue Date	Title	Involved Person(s)
2023	A comparative analysis of venture capital in Switzerland and the United States	Kucza, Gunther; Fahr, Rafael
2003	Antecedents and consequences of interorganisational power in customer-supplier relationships in the automotive industry	Keine Angabe; Kucza, Gunther
2021	Attitude formation toward economy, standard and premium private label	Reimann, Olivier; Thomas, Oliver; Kucza, Gunther
2021	Can sports sponsorship affect consumers’ motivation for sports consumption?	Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan
2002	Collaboration in supplier nets of the automotive industry on the basis of power-dependence relations	Kucza, Gunther
2009	David gegen Goliath : Konsumenten strapazieren den Detailhandel	Kucza, Gunther; Reidenbach, Judith
2021	Do PWYW labels affect internal reference prices and prices paid?	Reimann, Olivier; Thomas, Oliver; Kucza, Gunther
2019	Editorial : Flexibles Lernen an Hochschulen gestalten	Müller Werder, Claude; Barthelmess, Petra; Berger, Christian; Kucza, Gunther; Müller, Maximilian, et al
2003	Efficient network management in the automotive industry : the DaimlerChrysler case	Kucza, Gunther
2009	Emotionen als Instrument der Marketingpraxis	Reidenbach, Judith; Kucza, Gunther
2001	Faktoranalytische Objektpositionierung	Kucza, Gunther; Felde, J.; Güttinger, J.
2021	First insights on brand attitude towards a retailer’s individual private labels	Reimann, Olivier; Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan
2004	Eine Frage der Macht – Einkaufsstrategie : welche Faktoren bestimmen das Beschaffungsverhalten von Unternehmen?	Corsten, D.; Kucza, Gunther; Hänni, C.
2011	Global approaches to the service business in manufacturing companies	Kucza, Gunther; Gebauer, Heiko
2009	Grow or die: the strategic importance of M&A : a scenario analysis for the heavy industry	Kucza, Gunther
2018	Herausforderungen bei der Nutzung externer Rechnungslegung zur internen Steuerung von KMU	Müller, Maximilian; Kucza, Gunther
2020	How sport sponsorships affect motivation for sport consumption : the role of perceived brand sincerity	Reimann, Olivier; Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan
2002	Inter-organisational Identity on the bases of power-dependence relations in the automotive industry	Kucza, Gunther; Peyinghaus, M.
2009	KMU Strategie-Barometer : eine Standortbestimmung von Schweizer Klein-, Mittel- und Grossunternehmen	Cometta, Claudio; Kucza, Gunther; Schuppisser, Stefan; Hertach, Christian; Reidenbach, Judith
2011	KMU-Strategiebarometer 2011	Schuppisser, Stefan; Kucza, Gunther; Cometta, Claudio; Hertach, Christian

Showing results 1 to 20 of 42 next >