Browsing DSpace | ZHAW digitalcollection

Browsing by Organisational Unit Institut für Marketing Management (IMM)

Jump to: 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
or enter first few letters:

Showing results 1 to 20 of 507 next >

Issue Date	Title	Involved Person(s)
2004	1. Schweizer Kundenwert-Tag	Hari, Jürg
2021	A citizen’s guide to the rule of law : why we need to fight for the most precious human invention of all time	Merdzanovic, Adis; Nicolaidis, Kalypso
2018	A comprehensive model of consequences of a value conflict on well-being	Furchheim, Pia; Martin, Christian; Morhart, Felicitas
2021	A customer-centric search for triggers as a basis for marketing automation service design	Hannich, Frank; Kaya, Tania; Hüttermann, Marcel
2021	A decision-making tool incorporating multiple benefits of motor systems’ retrofits	Werle, Rita; Tieben, Rolf; Klingel, Petar; Rothen, Andreas; Fleischli, Lea, et al
2014	A marketing research tool for conducting online experiments in university industry relationships	Seiler, Roger; Miesler, Linda; Hari, Jürg J.
9-Sep-2015	A methodological framework for developing sustainability nudges	Bearth, Angela; Miesler, Linda; Daub, Claus-Heinrich
2013	A sustainable approach to social media for businesses	Graf, Sandro; Mandl, Teresa Valerie
2023	Accounting for preferences and beliefs in social framing effects	Bernold, Elizabeth; Gsottbauer, Elisabeth; Ackermann, Kurt A.; Murphy, Ryan O.
2021	Active expectation management in chatbot conversations	Haupt, Martin; Rozumowski, Anna
13-Aug-2021	Advocacy for a citizen‐centric rule of law agenda : how do we bring the rule of law to life?	Merdzanovic, Adis; Nicolaidis, Kalypso
2023	AI maturity and business model toolkit	Holler, Manuel; van Giffen, Benjamin; Seifert, Frank; Mahendra Mistry, Nimesh; Reinshagen, Maya
2022	Aktivitäten, Partnerschaften und Ressourcen im analogen und digitalen Marketing	Wyss, Saskia
2022	Aktuelle Herausforderungen im Marketing	Rüeger, Brian
2013	Ein aktuelles Forschungsprojekt der ZHAW : Erkenntnisse aus einem Feldexperiment auf dem ZHAW-Campus	Graf, Sandro
2019	Akzeptanz von Dynamic Pricing : eine Untersuchung am Beispiel von Schweizer Skigebieten	Heim, Nina; Müller, Steffen; Grob, Lea
2019	Ambivalent consumer networks coping with conflicts	Kaiser, Ulrich; Kozinets, Robert V.; Kotowski, Wolfgang
20-May-2016	An e-mail embedded software prototype for knowledge management	Holler, Manuel; Übernickel, Falk; Brenner, Walter
2014	An integrated web experiment tool using open source software	Seiler, Roger; Miesler, Linda
2019	App launch for customer processes of a real estate company	Rockel, Georg; Barth, Linard

Showing results 1 to 20 of 507 next >