| Publication type: | Contribution to magazine or newspaper |
| Title: | Switzerland as a Brand |
| Authors: | Steinmann, Cary |
| Published in: | Competence: International Edition |
| Volume(Issue): | 2012 |
| Issue: | 1 |
| Page(s): | 16 |
| Pages to: | 17 |
| Issue Date: | 2012 |
| Publisher / Ed. Institution: | ZHAW Zürcher Hochschule für Angewandte Wissenschaften |
| ISSN: | 2297-6140 |
| Language: | English |
| Subject (DDC): | 658.8: Marketing management |
| Abstract: | What signifies Switzerland as a brand? Two very distinctive faces of Switzerland coexist alongside each other, attracting not only tourists but consumers of everything Switzerland has to offer. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/10424 https://www.zhaw.ch/storage/sml/ueber-uns/zhaw-broschuere-competence-international.pdf |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | International Management Institute (IMI) |
| Appears in collections: | Publikationen School of Management and Law |
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Steinmann, C. (2012). Switzerland as a Brand. Competence: International Edition, 2012(1), 16–17. https://www.zhaw.ch/storage/sml/ueber-uns/zhaw-broschuere-competence-international.pdf
Steinmann, C. (2012) ‘Switzerland as a Brand’, Competence: International Edition, 2012(1), pp. 16–17. Available at: https://www.zhaw.ch/storage/sml/ueber-uns/zhaw-broschuere-competence-international.pdf.
C. Steinmann, “Switzerland as a Brand,” Competence: International Edition, vol. 2012, no. 1, pp. 16–17, 2012, [Online]. Available: https://www.zhaw.ch/storage/sml/ueber-uns/zhaw-broschuere-competence-international.pdf
STEINMANN, Cary, 2012. Switzerland as a Brand. Competence: International Edition [online]. 2012. Bd. 2012, Nr. 1, S. 16–17. Verfügbar unter: https://www.zhaw.ch/storage/sml/ueber-uns/zhaw-broschuere-competence-international.pdf
Steinmann, Cary. 2012. “Switzerland as a Brand.” Competence: International Edition 2012 (1): 16–17. https://www.zhaw.ch/storage/sml/ueber-uns/zhaw-broschuere-competence-international.pdf.
Steinmann, Cary. “Switzerland as a Brand.” Competence: International Edition, vol. 2012, no. 1, 2012, pp. 16–17, https://www.zhaw.ch/storage/sml/ueber-uns/zhaw-broschuere-competence-international.pdf.
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