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Publication type:	Conference other
Type of review:	Peer review (abstract)
Title:	The art of living the good life
Authors:	Keller, Regula Muir, Karen Stucki, Matthias
Conference details:	1st Life Cycle Innovation Conference (LCIC), Berlin, 29-31 August 2018
Issue Date:	30-Aug-2018
Language:	English
Subjects:	Sustainable lifestyles; Exhibition; Science communication; Life cycle education
Subject (DDC):	338.927: Environmental economics and sustainable development
Abstract:	How can we inspire people to change their lifestyle and live more sustainably? In a science communication project supported by the Swiss National Science Foundation, an interactive exhibition based on the latest Life Cycle Assessment (LCA) results was developed. The exhibition increases the visitors’ awareness of the environmental impact of their lifestyle with an entertaining approach. In the exhibition, research findings about the environmental relevance of private consumption from the Life Cycle Assessment Research Group at the Zurich University of Applied Sciences (ZHAW) are presented in various scenes. They represent the choices we make every day, such as commuting by bike, train, or car pool? Elevator or stairs? Meatloaf or tofu curry? While going through the exhibition, visitors personalise their experience by using the accompanying Web App. This Web App, similar to a ‘personality test’ in popular magazines, can be used to record the individual habits and choices by interacting with different objects in the exhibition. According to each visitor’s choices, an “environmental personality type” is determined that outlines the visitors’ values and attitude towards the environment. At the end of the visit, personalised advice for a more sustainable way of living that fits the visitors’ personality is provided. Visitors can decide to share their anonymised data, which will allow the scientists of the ZHAW to refine their future research projects. The exhibition is targeted at an audience with low prior interest in science or environmental issues. It offers a fun and entertaining experience with many hands-on activities, focusing more on what one can do in everyday life than on imminent dangers or gloomy consequences in the future. Special ‘meet the scientist’ events offer visitors the opportunity to challenge and discuss their choices and the resulting environmental impact with an expert. This improves the credibility and validity of the presented results. At the same time, these tours increase the scientists’ understanding of the possibilities and constraints of Swiss consumers. The interactive exhibition allows visitors to experience the effects of their everyday decisions on the environment. Along with direct contact with scientists, this setup allows the transfer of LCA results from science to society.
Further description:	Oral presentation
URI:	https://digitalcollection.zhaw.ch/handle/11475/10552
Fulltext version:	Published version
License (according to publishing contract):	Not specified
Departement:	Life Sciences and Facility Management
Organisational Unit:	Institute of Natural Resource Sciences (IUNR)
Published as part of the ZHAW project:	Ausstellung: Die Kunst des guten Lebens
Appears in collections:	Publikationen Life Sciences und Facility Management

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