| Publication type: | Conference other |
| Type of review: | Peer review (publication) |
| Title: | Fan engagement value in team sport : service-dominant logic informed dimensions |
| Authors: | Hüttermann, Marcel Uhrich, Sebastian Königstorfer, Jörg |
| Conference details: | 25th European Association for Sport Management Conference (EASM), Bern, 5-8 September 2017 |
| Issue Date: | 2017 |
| Language: | German |
| Subject (DDC): | 658.8: Marketing management |
| Abstract: | Fan engagement is central to the customer relationship management (CRM) of professional sport teams. However, previous research relating to fan engagement is limited regarding the following aspects: 1) it does not provide a holistic perspective on both positive and negative facets of fan engagement, 2) it uses a narrow definition of fan engagement that only refers to non-transactional behaviors, and 3) it only focuses on specific forms of fan engagement (e.g., fan-fan interactions). To resolve these issues, this research uses Hollebeek, Srivastava, and Chen’s (2016) service dominant-logic informed framework of customer engagement and explores value dimensions of fan engagement in team sports. In so doing, we explore how fans can become ‘game changers’, that is, affect a team’s economic and on-pitch performance. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/10692 https://www.easm2017.com/documents/EASM2017_BookofAbstracts.pdf |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) |
| Appears in collections: | Publikationen School of Management and Law |
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Hüttermann, M., Uhrich, S., & Königstorfer, J. (2017). Fan engagement value in team sport : service-dominant logic informed dimensions. 25th European Association for Sport Management Conference (EASM), Bern, 5-8 September 2017. https://www.easm2017.com/documents/EASM2017_BookofAbstracts.pdf
Hüttermann, M., Uhrich, S. and Königstorfer, J. (2017) ‘Fan engagement value in team sport : service-dominant logic informed dimensions’, in 25th European Association for Sport Management Conference (EASM), Bern, 5-8 September 2017. Available at: https://www.easm2017.com/documents/EASM2017_BookofAbstracts.pdf.
M. Hüttermann, S. Uhrich, and J. Königstorfer, “Fan engagement value in team sport : service-dominant logic informed dimensions,” in 25th European Association for Sport Management Conference (EASM), Bern, 5-8 September 2017, 2017. [Online]. Available: https://www.easm2017.com/documents/EASM2017_BookofAbstracts.pdf
HÜTTERMANN, Marcel, Sebastian UHRICH und Jörg KÖNIGSTORFER, 2017. Fan engagement value in team sport : service-dominant logic informed dimensions. In: 25th European Association for Sport Management Conference (EASM), Bern, 5-8 September 2017 [online]. Conference presentation. 2017. Verfügbar unter: https://www.easm2017.com/documents/EASM2017_BookofAbstracts.pdf
Hüttermann, Marcel, Sebastian Uhrich, and Jörg Königstorfer. 2017. “Fan engagement value in team sport : service-dominant logic informed dimensions.” Conference presentation. In 25th European Association for Sport Management Conference (EASM), Bern, 5-8 September 2017. https://www.easm2017.com/documents/EASM2017_BookofAbstracts.pdf.
Hüttermann, Marcel, et al. “Fan engagement value in team sport : service-dominant logic informed dimensions.” 25th European Association for Sport Management Conference (EASM), Bern, 5-8 September 2017, 2017, https://www.easm2017.com/documents/EASM2017_BookofAbstracts.pdf.
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