Publication type: | Contribution to magazine or newspaper |
Title: | Zufriedene Kunden im Fokus |
Authors: | Hüttermann, Marcel Hannich, Frank Müller, Steffen |
Published in: | Handelszeitung |
Volume(Issue): | 2015 |
Issue: | 35 |
Page(s): | 59 |
Issue Date: | 2015 |
Publisher / Ed. Institution: | Ringier Axel Springer |
ISSN: | 1422-8971 |
Language: | German |
Subjects: | Kunde; Marketing; Studie; Leadership |
Subject (DDC): | 658.8: Marketing management |
Abstract: | Bei erfolgreichen Unternehmen hat Marketing eine steuernde Funktion. Das zeigt die Swiss Marketing Leadership Studie der ZHAW. |
URI: | https://digitalcollection.zhaw.ch/handle/11475/10898 |
Fulltext version: | Published version |
License (according to publishing contract): | Licence according to publishing contract |
Departement: | School of Management and Law |
Organisational Unit: | Institute of Marketing Management (IMM) |
Appears in collections: | Publikationen School of Management and Law |
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