Publication type: Contribution to magazine or newspaper
Title: Zufriedene Kunden im Fokus
Authors: Hüttermann, Marcel
Hannich, Frank
Müller, Steffen
Published in: Handelszeitung
Volume(Issue): 2015
Issue: 35
Page(s): 59
Issue Date: 2015
Publisher / Ed. Institution: Ringier Axel Springer
ISSN: 1422-8971
Language: German
Subjects: Kunde; Marketing; Studie; Leadership
Subject (DDC): 658.8: Marketing management
Abstract: Bei erfolgreichen Unternehmen hat Marketing eine steuernde Funktion. Das zeigt die Swiss Marketing Leadership Studie der ZHAW.
URI: https://digitalcollection.zhaw.ch/handle/11475/10898
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Appears in collections:Publikationen School of Management and Law

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