| Publication type: | Contribution to magazine or newspaper |
| Title: | Zufriedene Kunden im Fokus |
| Authors: | Hüttermann, Marcel Hannich, Frank Müller, Steffen |
| Published in: | Handelszeitung |
| Volume(Issue): | 2015 |
| Issue: | 35 |
| Page(s): | 59 |
| Issue Date: | 2015 |
| Publisher / Ed. Institution: | Ringier Axel Springer |
| ISSN: | 1422-8971 |
| Language: | German |
| Subjects: | Kunde; Marketing; Studie; Leadership |
| Subject (DDC): | 658.8: Marketing management |
| Abstract: | Bei erfolgreichen Unternehmen hat Marketing eine steuernde Funktion. Das zeigt die Swiss Marketing Leadership Studie der ZHAW. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/10898 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) |
| Appears in collections: | Publikationen School of Management and Law |
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Hüttermann, M., Hannich, F., & Müller, S. (2015). Zufriedene Kunden im Fokus. Handelszeitung, 2015(35), 59.
Hüttermann, M., Hannich, F. and Müller, S. (2015) ‘Zufriedene Kunden im Fokus’, Handelszeitung, 2015(35), p. 59.
M. Hüttermann, F. Hannich, and S. Müller, “Zufriedene Kunden im Fokus,” Handelszeitung, vol. 2015, no. 35, p. 59, 2015.
HÜTTERMANN, Marcel, Frank HANNICH und Steffen MÜLLER, 2015. Zufriedene Kunden im Fokus. Handelszeitung. 2015. Bd. 2015, Nr. 35, S. 59
Hüttermann, Marcel, Frank Hannich, and Steffen Müller. 2015. “Zufriedene Kunden im Fokus.” Handelszeitung 2015 (35): 59.
Hüttermann, Marcel, et al. “Zufriedene Kunden im Fokus.” Handelszeitung, vol. 2015, no. 35, 2015, p. 59.
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