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https://doi.org/10.21256/zhaw-11157| Publication type: | Article in scientific journal |
| Type of review: | Peer review (publication) |
| Title: | Digital insurance brokers - old wine in new bottles? : how digital brokers create value |
| Authors: | Zeier Röschmann, Angela |
| DOI: | 10.1007/s12297-018-0413-6 10.21256/zhaw-11157 |
| Published in: | Zeitschrift für die gesamte Versicherungswissenschaft |
| Volume(Issue): | 107 |
| Issue: | 3 |
| Page(s): | 273 |
| Pages to: | 291 |
| Issue Date: | 21-Aug-2018 |
| Publisher / Ed. Institution: | Springer |
| ISSN: | 0044-2585 1865-9748 |
| Language: | English |
| Subject (DDC): | 360: Social problems and social insurance |
| Abstract: | This article analyzes digital brokers in the countries of the DACH region, Germany, Austria, and Switzerland, from a business model perspective. We argue that the potential to create new value for insurance customers has not yet been fully realized. Our analysis has identified two strategic action areas. The first concerns the exploitation of the wealth of customer data available. Those digital brokers who will succeed in generating new content and services using data analytics have the potential to take customer centricity and individuality to new bounds. The second centers around introducing aspects of community, such as connecting peers and enabling them to interact. The critical success factors are volume, a high degree of automation as well as leveraging the infrastructure and data to delivering new, value-adding content and services that go beyond traditional intermediation. |
| Further description: | Erworben im Rahmen der Schweizer Nationallizenzen (http://www.nationallizenzen.ch) |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/11157 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Restricted until: | 2022-08-21 |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute for Risk & Insurance (IRI) |
| Published as part of the ZHAW project: | Digitales Versicherungsbroking |
| Appears in collections: | Publikationen School of Management and Law |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| ZeierRöschmann2018_Article_DigitalInsuranceBrokersOldWine.pdf | 399.27 kB | Adobe PDF |  View/Open |
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Zeier Röschmann, A. (2018). Digital insurance brokers - old wine in new bottles? : how digital brokers create value. Zeitschrift Für Die Gesamte Versicherungswissenschaft, 107(3), 273–291. https://doi.org/10.1007/s12297-018-0413-6
Zeier Röschmann, A. (2018) ‘Digital insurance brokers - old wine in new bottles? : how digital brokers create value’, Zeitschrift für die gesamte Versicherungswissenschaft, 107(3), pp. 273–291. Available at: https://doi.org/10.1007/s12297-018-0413-6.
A. Zeier Röschmann, “Digital insurance brokers - old wine in new bottles? : how digital brokers create value,” Zeitschrift für die gesamte Versicherungswissenschaft, vol. 107, no. 3, pp. 273–291, Aug. 2018, doi: 10.1007/s12297-018-0413-6.
ZEIER RÖSCHMANN, Angela, 2018. Digital insurance brokers - old wine in new bottles? : how digital brokers create value. Zeitschrift für die gesamte Versicherungswissenschaft. 21 August 2018. Bd. 107, Nr. 3, S. 273–291. DOI 10.1007/s12297-018-0413-6
Zeier Röschmann, Angela. 2018. “Digital Insurance Brokers - Old Wine in New Bottles? : How Digital Brokers Create Value.” Zeitschrift Für Die Gesamte Versicherungswissenschaft 107 (3): 273–91. https://doi.org/10.1007/s12297-018-0413-6.
Zeier Röschmann, Angela. “Digital Insurance Brokers - Old Wine in New Bottles? : How Digital Brokers Create Value.” Zeitschrift Für Die Gesamte Versicherungswissenschaft, vol. 107, no. 3, Aug. 2018, pp. 273–91, https://doi.org/10.1007/s12297-018-0413-6.
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