Publication type: Article in scientific journal
Type of review: Peer review (publication)
Title: zfo-Toolkit : ANSOFF Matrix Reloaded : Wachstumsstrategien für die digitale Zukunft
Authors: Rawitzer, Heike
Hefti, Jacques
Published in: Zeitschrift Führung + Organisation
Volume(Issue): 85
Issue: 6
Pages: 415
Pages to: 419
Issue Date: 2016
Publisher / Ed. Institution: Schäffer-Poeschel
ISSN: 0722-7485
0044-3212
Language: German
Subjects: Digital; Strategie; Wachstum; Ansoff
Subject (DDC): 658.8: Marketing management
Abstract: Wie Unternehmen die Transformation in die digitale Zukunft meistern können. Ein neues Dreiphasenmodell knüpft an bewährte Strategieinstrumente und erklärt mögliche Wege in die Ära der digitalen Wertschöpfung.
URI: https://digitalcollection.zhaw.ch/handle/11475/11188
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute of Innovation and Entrepreneurship (IIE)
Appears in collections:Publikationen School of Management and Law

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