Campaigns in the field of health care : how are public health care campaigns managed to effectively reach different cultural areas?

Schneider Stingelin, Colette; Rosenberger Staub, Nicole

Publication type:	Conference other
Type of review:	Peer review (abstract)
Title:	Campaigns in the field of health care : how are public health care campaigns managed to effectively reach different cultural areas?
Authors:	Schneider Stingelin, Colette Rosenberger Staub, Nicole
Conference details:	Jahrestagung 2018 - Schweizerische Gesellschaft für Kommunikations- und Medienwissenschaft (SGKM), Lugano, 12.-13 April 2018
Issue Date:	12-Apr-2018
Language:	English
Subject (DDC):	362: Health and social services 659: Advertising and public relations
URI:	https://digitalcollection.zhaw.ch/handle/11475/11658
Fulltext version:	Published version
License (according to publishing contract):	Licence according to publishing contract
Departement:	Applied Linguistics
Organisational Unit:	Institute of Applied Media Studies (IAM)
Appears in collections:	Publikationen Angewandte Linguistik

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Schneider Stingelin, C., & Rosenberger Staub, N. (2018, April 12). Campaigns in the field of health care : how are public health care campaigns managed to effectively reach different cultural areas? Jahrestagung 2018 - Schweizerische Gesellschaft Für Kommunikations- Und Medienwissenschaft (SGKM), Lugano, 12.-13 April 2018.

Schneider Stingelin, C. and Rosenberger Staub, N. (2018) ‘Campaigns in the field of health care : how are public health care campaigns managed to effectively reach different cultural areas?’, in Jahrestagung 2018 - Schweizerische Gesellschaft für Kommunikations- und Medienwissenschaft (SGKM), Lugano, 12.-13 April 2018.

C. Schneider Stingelin and N. Rosenberger Staub, “Campaigns in the field of health care : how are public health care campaigns managed to effectively reach different cultural areas?,” in Jahrestagung 2018 - Schweizerische Gesellschaft für Kommunikations- und Medienwissenschaft (SGKM), Lugano, 12.-13 April 2018, Apr. 2018.

SCHNEIDER STINGELIN, Colette und Nicole ROSENBERGER STAUB, 2018. Campaigns in the field of health care : how are public health care campaigns managed to effectively reach different cultural areas? In: Jahrestagung 2018 - Schweizerische Gesellschaft für Kommunikations- und Medienwissenschaft (SGKM), Lugano, 12.-13 April 2018. Conference presentation. 12 April 2018

Schneider Stingelin, Colette, and Nicole Rosenberger Staub. 2018. “Campaigns in the Field of Health Care : How Are Public Health Care Campaigns Managed to Effectively Reach Different Cultural Areas?” Conference presentation. In Jahrestagung 2018 - Schweizerische Gesellschaft Für Kommunikations- Und Medienwissenschaft (SGKM), Lugano, 12.-13 April 2018.

Schneider Stingelin, Colette, and Nicole Rosenberger Staub. “Campaigns in the Field of Health Care : How Are Public Health Care Campaigns Managed to Effectively Reach Different Cultural Areas?” Jahrestagung 2018 - Schweizerische Gesellschaft Für Kommunikations- Und Medienwissenschaft (SGKM), Lugano, 12.-13 April 2018, 2018.