| Publication type: | Contribution to magazine or newspaper |
| Title: | Emotionen als Instrument der Marketingpraxis |
| Authors: | Reidenbach, Judith Kucza, Gunther |
| Published in: | Marketing & Kommunikation |
| Volume(Issue): | 37 |
| Page(s): | 18 |
| Pages to: | 19 |
| Issue Date: | 2009 |
| Publisher / Ed. Institution: | Galledia |
| ISSN: | 1023-8913 0255-7673 |
| Language: | German |
| Subjects: | ZMM; ZSO |
| Subject (DDC): | 658.8: Marketing management |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/11735 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) Institute for Organizational Viability (IOV) |
| Appears in collections: | Publikationen School of Management and Law |
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Reidenbach, J., & Kucza, G. (2009). Emotionen als Instrument der Marketingpraxis. Marketing & Kommunikation, 37, 18–19.
Reidenbach, J. and Kucza, G. (2009) ‘Emotionen als Instrument der Marketingpraxis’, Marketing & Kommunikation, 37, pp. 18–19.
J. Reidenbach and G. Kucza, “Emotionen als Instrument der Marketingpraxis,” Marketing & Kommunikation, vol. 37, pp. 18–19, 2009.
REIDENBACH, Judith und Gunther KUCZA, 2009. Emotionen als Instrument der Marketingpraxis. Marketing & Kommunikation. 2009. Bd. 37, S. 18–19
Reidenbach, Judith, and Gunther Kucza. 2009. “Emotionen als Instrument der Marketingpraxis.” Marketing & Kommunikation 37: 18–19.
Reidenbach, Judith, and Gunther Kucza. “Emotionen als Instrument der Marketingpraxis.” Marketing & Kommunikation, vol. 37, 2009, pp. 18–19.
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