| Publication type: | Contribution to magazine or newspaper |
| Title: | CRM Online-Games : Chance oder Flop? |
| Authors: | Rüeger, Brian Häfeli, Mike Marty, Fabienne Sauer, Cornelia |
| Published in: | Marketing & Kommunikation |
| Page(s): | 28 |
| Issue Date: | 5-Sep-2009 |
| Publisher / Ed. Institution: | Galledia |
| ISSN: | 1023-8913 0255-7673 |
| Language: | German |
| Subjects: | ZMM; Game; CRM |
| Subject (DDC): | 658.8: Marketing management |
| Abstract: | Spieltrieb ist auch im Web Trumpf. Als neues Marketing-Instrument sind Online Games im Aufbruch und blicken einer rosigen Zukunft entgegen. Die Hauptanwendungen heute liegen in den Bereichen Kundenbindung und Brandmanagement. Customer Relations Management mit neuen Vorzeichen. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/11736 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) |
| Appears in collections: | Publikationen School of Management and Law |
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