| Publication type: | Book part |
| Type of review: | Editorial review |
| Title: | Plan and deliver enterprise collaboration initiatives |
| Authors: | Lardi, Kamales Rellstab, Rolf |
| Published in: | Social media strategy : a step-by-step guide to building your social business |
| Editors of the parent work: | Lardi, Kamales Fuchs, Rainer |
| Page(s): | 47 |
| Pages to: | 66 |
| Issue Date: | 2013 |
| Publisher / Ed. Institution: | vdf Hochschulverlag |
| Publisher / Ed. Institution: | Zürich |
| ISBN: | 978-3-7281-3557-5 |
| Language: | English |
| Subjects: | Collaboration initiative; Social media |
| Subject (DDC): | 658.8: Marketing management |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/12614 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) |
| Appears in collections: | Publikationen School of Management and Law |
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Lardi, K., & Rellstab, R. (2013). Plan and deliver enterprise collaboration initiatives. In K. Lardi & R. Fuchs (Eds.), Social media strategy : a step-by-step guide to building your social business (pp. 47–66). vdf Hochschulverlag.
Lardi, K. and Rellstab, R. (2013) ‘Plan and deliver enterprise collaboration initiatives’, in K. Lardi and R. Fuchs (eds) Social media strategy : a step-by-step guide to building your social business. Zürich: vdf Hochschulverlag, pp. 47–66.
K. Lardi and R. Rellstab, “Plan and deliver enterprise collaboration initiatives,” in Social media strategy : a step-by-step guide to building your social business, K. Lardi and R. Fuchs, Eds. Zürich: vdf Hochschulverlag, 2013, pp. 47–66.
LARDI, Kamales und Rolf RELLSTAB, 2013. Plan and deliver enterprise collaboration initiatives. In: Kamales LARDI und Rainer FUCHS (Hrsg.), Social media strategy : a step-by-step guide to building your social business. Zürich: vdf Hochschulverlag. S. 47–66. ISBN 978-3-7281-3557-5
Lardi, Kamales, and Rolf Rellstab. 2013. “Plan and Deliver Enterprise Collaboration Initiatives.” In Social Media Strategy : A Step-by-Step Guide to Building Your Social Business, edited by Kamales Lardi and Rainer Fuchs, 47–66. Zürich: vdf Hochschulverlag.
Lardi, Kamales, and Rolf Rellstab. “Plan and Deliver Enterprise Collaboration Initiatives.” Social Media Strategy : A Step-by-Step Guide to Building Your Social Business, edited by Kamales Lardi and Rainer Fuchs, vdf Hochschulverlag, 2013, pp. 47–66.
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