Scalability and the social dynamics of communication : on comparing social network analysis and communication-oriented modelling as models of communication networks

Albrecht, Steffen; Lübcke, Maren; Malsch, Thomas; Schlieder, Christoph

doi:10.1007/11594116_13

Publication type:	Book part
Type of review:	Editorial review
Title:	Scalability and the social dynamics of communication : on comparing social network analysis and communication-oriented modelling as models of communication networks
Authors:	Albrecht, Steffen Lübcke, Maren Malsch, Thomas Schlieder, Christoph
DOI:	10.1007/11594116_13
Published in:	Socionics
Editors of the parent work:	Fischer, Klaus Florian, Michael Malsch, Thomas
Page(s):	242
Pages to:	262
Issue Date:	2005
Series:	Lecture Notes in Computer Science
Publisher / Ed. Institution:	Springer
Publisher / Ed. Institution:	Berlin
Language:	German
Subjects:	Social network analysis; Communication; Internet; Modelling
Subject (DDC):	302: Social interaction
Abstract:	Internet communication is a major challenge for anyone claiming to design scalable multiagent systems. Millions of messages are passed every day, referring to one another and thus shaping a gigantic network of communication. In this paper, we compare and discuss two different approaches to modelling and analysing such large-scale networks of communication: Social Network Analysis (SNA) and Communication-Oriented Modelling (COM). We demonstrate that, with regard to scalability, COM offers striking advantages over SNA. Based on this comparison, we identify mechanisms that foster scalability in a broader sense, comprising issues of downscaling as well.
URI:	https://digitalcollection.zhaw.ch/handle/11475/12711
Fulltext version:	Published version
License (according to publishing contract):	Licence according to publishing contract
Departement:	School of Management and Law
Organisational Unit:	Center for Innovative Teaching and Learning (ZID)
Appears in collections:	Publikationen School of Management and Law

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Albrecht, S., Lübcke, M., Malsch, T., & Schlieder, C. (2005). Scalability and the social dynamics of communication : on comparing social network analysis and communication-oriented modelling as models of communication networks. In K. Fischer, M. Florian, & T. Malsch (eds.), Socionics (pp. 242–262). Springer. https://doi.org/10.1007/11594116_13

Albrecht, S. et al. (2005) ‘Scalability and the social dynamics of communication : on comparing social network analysis and communication-oriented modelling as models of communication networks’, in K. Fischer, M. Florian, and T. Malsch (eds) Socionics. Berlin: Springer, pp. 242–262. Available at: https://doi.org/10.1007/11594116_13.

S. Albrecht, M. Lübcke, T. Malsch, and C. Schlieder, “Scalability and the social dynamics of communication : on comparing social network analysis and communication-oriented modelling as models of communication networks,” in Socionics, K. Fischer, M. Florian, and T. Malsch, Eds. Berlin: Springer, 2005, pp. 242–262. doi: 10.1007/11594116_13.

ALBRECHT, Steffen, Maren LÜBCKE, Thomas MALSCH und Christoph SCHLIEDER, 2005. Scalability and the social dynamics of communication : on comparing social network analysis and communication-oriented modelling as models of communication networks. In: Klaus FISCHER, Michael FLORIAN und Thomas MALSCH (Hrsg.), Socionics. Berlin: Springer. S. 242–262

Albrecht, Steffen, Maren Lübcke, Thomas Malsch, and Christoph Schlieder. 2005. “Scalability and the social dynamics of communication : on comparing social network analysis and communication-oriented modelling as models of communication networks.” In Socionics, edited by Klaus Fischer, Michael Florian, and Thomas Malsch, 242–62. Berlin: Springer. https://doi.org/10.1007/11594116_13.

Albrecht, Steffen, et al. “Scalability and the social dynamics of communication : on comparing social network analysis and communication-oriented modelling as models of communication networks.” Socionics, edited by Klaus Fischer et al., Springer, 2005, pp. 242–62, https://doi.org/10.1007/11594116_13.