Please use this identifier to cite or link to this item:
https://doi.org/10.21256/zhaw-4867
Publication type: | Article in scientific journal |
Type of review: | Peer review (publication) |
Title: | Fostering sustainable nutrition behavior through gamification |
Authors: | Berger, Verena Schrader, Ulf |
DOI: | 10.21256/zhaw-4867 10.3390/su8010067 |
Published in: | Sustainability |
Volume(Issue): | 8 |
Issue: | 1 |
Issue Date: | 2016 |
Publisher / Ed. Institution: | MDPI |
ISSN: | 2071-1050 |
Language: | English |
Subjects: | Sustainable nutrition; Behavioural change; Social norms; Self-efficacy; Gamification |
Subject (DDC): | 150: Psychology 338.927: Environmental economics and sustainable development |
Abstract: | The food choices consumers make have considerable consequences for the environment. In the Western world, about one-third of all negative environmental impact is directly related to food consumption. Although many consumers are concerned about environmental issues, this frequently has little effect on actual nutritional behavior and new approaches are needed to convert good intentions into action. Gamification could be a possible way to encourage both self-efficacy on the part of the consumer as well as normalizing such behavior socially. In this paper, central elements of the behavioral change model HAPA (health action process approach) are introduced to a gamification concept. The underlying frameworks of both concepts are then analyzed in order to develop propositions for use in the design of an effective gamification setting to promote sustainable nutritional behavior (SNB). |
URI: | https://digitalcollection.zhaw.ch/handle/11475/12769 |
Fulltext version: | Published version |
License (according to publishing contract): | CC BY 4.0: Attribution 4.0 International |
Departement: | School of Management and Law |
Organisational Unit: | Institute of Marketing Management (IMM) |
Appears in collections: | Publikationen School of Management and Law |
Files in This Item:
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2016_Berger_Fostering_sustainable_nutrition_behavior.pdf | 1.13 MB | Adobe PDF | View/Open |
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Berger, V., & Schrader, U. (2016). Fostering sustainable nutrition behavior through gamification. Sustainability, 8(1). https://doi.org/10.21256/zhaw-4867
Berger, V. and Schrader, U. (2016) ‘Fostering sustainable nutrition behavior through gamification’, Sustainability, 8(1). Available at: https://doi.org/10.21256/zhaw-4867.
V. Berger and U. Schrader, “Fostering sustainable nutrition behavior through gamification,” Sustainability, vol. 8, no. 1, 2016, doi: 10.21256/zhaw-4867.
BERGER, Verena und Ulf SCHRADER, 2016. Fostering sustainable nutrition behavior through gamification. Sustainability. 2016. Bd. 8, Nr. 1. DOI 10.21256/zhaw-4867
Berger, Verena, and Ulf Schrader. 2016. “Fostering Sustainable Nutrition Behavior through Gamification.” Sustainability 8 (1). https://doi.org/10.21256/zhaw-4867.
Berger, Verena, and Ulf Schrader. “Fostering Sustainable Nutrition Behavior through Gamification.” Sustainability, vol. 8, no. 1, 2016, https://doi.org/10.21256/zhaw-4867.
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