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Please use this identifier to cite or link to this item: https://doi.org/10.21256/zhaw-4040
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dc.contributor.authorFlick Witzig, Martina Ute-
dc.contributor.authorStoelker Reithaar, Barbara Doris-
dc.contributor.authorSchmidhauser, Beda-
dc.date.accessioned2018-11-15T14:45:19Z-
dc.date.available2018-11-15T14:45:19Z-
dc.date.issued2015-12-31-
dc.identifier.issn2296-8717de_CH
dc.identifier.issn2296-8725de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/12845-
dc.description.abstractIn the literature on public management, the customer plays a prominent role. At the same time, however, the term „customer“ is treated with a certain amount of vagueness. In particular, little attention is paid to the fact that employees in public offices are confronted with a pronounced heterogeneity in the customer structure they have to deal with. The aim of the article is to describe what customer orientation means in public management today, and the role that the aspect of heterogeneity plays in this respect. In addition, an analysis is made of the factors which have an influence on the treatment of heterogeneous customer groups. Recommendations are then derived from the relevant findings.de_CH
dc.language.isodede_CH
dc.publisherSchweizerische Gesellschaft für Verwaltungswissenschaftende_CH
dc.relation.ispartofYearbook of Swiss Administrative Sciencede_CH
dc.rightshttp://creativecommons.org/licenses/by/4.0/de_CH
dc.subjectPublic managementde_CH
dc.subjectCustomer orientationde_CH
dc.subjectHeterogeneityde_CH
dc.subject.ddc350: Öffentliche Verwaltungde_CH
dc.titleUmgang mit heterogenen Kundengruppende_CH
dc.typeBeitrag in wissenschaftlicher Zeitschriftde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInstitut für Verwaltungs-Management (IVM)de_CH
dc.identifier.doi10.21256/zhaw-4040-
dc.identifier.doi10.5334/ssas.87de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end195de_CH
zhaw.pages.start181de_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
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Flick Witzig, M. U., Stoelker Reithaar, B. D., & Schmidhauser, B. (2015). Umgang mit heterogenen Kundengruppen. Yearbook of Swiss Administrative Science, 181–195. https://doi.org/10.21256/zhaw-4040
Flick Witzig, M.U., Stoelker Reithaar, B.D. and Schmidhauser, B. (2015) ‘Umgang mit heterogenen Kundengruppen’, Yearbook of Swiss Administrative Science, pp. 181–195. Available at: https://doi.org/10.21256/zhaw-4040.
M. U. Flick Witzig, B. D. Stoelker Reithaar, and B. Schmidhauser, “Umgang mit heterogenen Kundengruppen,” Yearbook of Swiss Administrative Science, pp. 181–195, Dec. 2015, doi: 10.21256/zhaw-4040.
FLICK WITZIG, Martina Ute, Barbara Doris STOELKER REITHAAR und Beda SCHMIDHAUSER, 2015. Umgang mit heterogenen Kundengruppen. Yearbook of Swiss Administrative Science. 31 Dezember 2015. S. 181–195. DOI 10.21256/zhaw-4040
Flick Witzig, Martina Ute, Barbara Doris Stoelker Reithaar, and Beda Schmidhauser. 2015. “Umgang mit heterogenen Kundengruppen.” Yearbook of Swiss Administrative Science, December, 181–95. https://doi.org/10.21256/zhaw-4040.
Flick Witzig, Martina Ute, et al. “Umgang mit heterogenen Kundengruppen.” Yearbook of Swiss Administrative Science, Dec. 2015, pp. 181–95, https://doi.org/10.21256/zhaw-4040.


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