| Publication type: | Conference paper |
| Type of review: | Peer review (abstract) |
| Title: | Developing relationships : a nonlinear process |
| Authors: | Polonsky, Michael Schuppisser, Stefan Beldona, Srikanth |
| Proceedings: | Research in contemporary issues of marketing : best paper series of the inaugural Australian Conference of the Chartered Institute of Marketing : a research volume |
| Editors of the parent work: | Falt, Helen |
| Page(s): | 51 |
| Pages to: | 66 |
| Conference details: | Inaugural Australian Conference of the Chartered Institute of Marketing, Sydney, Australia, 20-22 August 2003 |
| Issue Date: | 2003 |
| Publisher / Ed. Institution: | School of Marketing and International Business |
| Publisher / Ed. Institution: | South Penrith |
| ISBN: | 0646426249 |
| Language: | English |
| Subjects: | Relationship marketing |
| Subject (DDC): | 658.8: Marketing management |
| Abstract: | The paper proposes a model that allows relationships to move in multiple directions over their existence. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/13991 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute for Organizational Viability (IOV) |
| Appears in collections: | Publikationen School of Management and Law |
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Polonsky, M., Schuppisser, S., & Beldona, S. (2003). Developing relationships : a nonlinear process [Conference paper]. In H. Falt (Ed.), Research in contemporary issues of marketing : best paper series of the inaugural Australian Conference of the Chartered Institute of Marketing : a research volume (pp. 51–66). School of Marketing and International Business.
Polonsky, M., Schuppisser, S. and Beldona, S. (2003) ‘Developing relationships : a nonlinear process’, in H. Falt (ed.) Research in contemporary issues of marketing : best paper series of the inaugural Australian Conference of the Chartered Institute of Marketing : a research volume. South Penrith: School of Marketing and International Business, pp. 51–66.
M. Polonsky, S. Schuppisser, and S. Beldona, “Developing relationships : a nonlinear process,” in Research in contemporary issues of marketing : best paper series of the inaugural Australian Conference of the Chartered Institute of Marketing : a research volume, 2003, pp. 51–66.
POLONSKY, Michael, Stefan SCHUPPISSER und Srikanth BELDONA, 2003. Developing relationships : a nonlinear process. In: Helen FALT (Hrsg.), Research in contemporary issues of marketing : best paper series of the inaugural Australian Conference of the Chartered Institute of Marketing : a research volume. Conference paper. South Penrith: School of Marketing and International Business. 2003. S. 51–66. ISBN 0646426249
Polonsky, Michael, Stefan Schuppisser, and Srikanth Beldona. 2003. “Developing Relationships : A Nonlinear Process.” Conference paper. In Research in Contemporary Issues of Marketing : Best Paper Series of the Inaugural Australian Conference of the Chartered Institute of Marketing : A Research Volume, edited by Helen Falt, 51–66. South Penrith: School of Marketing and International Business.
Polonsky, Michael, et al. “Developing Relationships : A Nonlinear Process.” Research in Contemporary Issues of Marketing : Best Paper Series of the Inaugural Australian Conference of the Chartered Institute of Marketing : A Research Volume, edited by Helen Falt, School of Marketing and International Business, 2003, pp. 51–66.
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