How to design loyalty programs : a conjoint analytical approach

Müller, Steffen

Publication type:	Conference paper
Type of review:	Peer review (abstract)
Title:	How to design loyalty programs : a conjoint analytical approach
Authors:	Müller, Steffen
Conference details:	38th EMAC Annual Conference 2009, Nantes, France, 26-29 May 2009
Issue Date:	2009
Publisher / Ed. Institution:	European Marketing Academy
Language:	English
Subjects:	Analytical; Program; Loyalty; Design
Subject (DDC):	658.8: Marketing management
URI:	https://digitalcollection.zhaw.ch/handle/11475/14411
Fulltext version:	Published version
License (according to publishing contract):	Licence according to publishing contract
Departement:	School of Management and Law
Organisational Unit:	Institute of Marketing Management (IMM)
Appears in collections:	Publikationen School of Management and Law

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Müller, S. (2009). How to design loyalty programs : a conjoint analytical approach. 38th EMAC Annual Conference 2009, Nantes, France, 26-29 May 2009.

Müller, S. (2009) ‘How to design loyalty programs : a conjoint analytical approach’, in 38th EMAC Annual Conference 2009, Nantes, France, 26-29 May 2009. European Marketing Academy.

S. Müller, “How to design loyalty programs : a conjoint analytical approach,” in 38th EMAC Annual Conference 2009, Nantes, France, 26-29 May 2009, 2009.

MÜLLER, Steffen, 2009. How to design loyalty programs : a conjoint analytical approach. In: 38th EMAC Annual Conference 2009, Nantes, France, 26-29 May 2009. Conference paper. European Marketing Academy. 2009

Müller, Steffen. 2009. “How to Design Loyalty Programs : A Conjoint Analytical Approach.” Conference paper. In 38th EMAC Annual Conference 2009, Nantes, France, 26-29 May 2009. European Marketing Academy.

Müller, Steffen. “How to Design Loyalty Programs : A Conjoint Analytical Approach.” 38th EMAC Annual Conference 2009, Nantes, France, 26-29 May 2009, European Marketing Academy, 2009.