Publication type: Contribution to magazine or newspaper
Title: Weicher Faktor für harte Zahlen : zum Verhältnis von Public Relations und Marketing
Authors: Szyszka, Peter
Published in: Marketing & Kommunikation
Volume(Issue): 44
Issue: 2
Page(s): 42
Issue Date: 2000
Publisher / Ed. Institution: Galledia
ISSN: 1023-8913
Language: German
Subject (DDC): 658.8: Marketing management
659: Advertising and public relations
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: Applied Linguistics
Organisational Unit: Institute of Applied Media Studies (IAM)
Appears in collections:Publikationen Angewandte Linguistik

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