Publication type: Book part
Type of review: Editorial review
Title: Produkt-PR und Journalismus : Annäherung an eine verschwiegene Win-Win-Situation
Authors: Szyszka, Peter
Published in: Quo vadis Public Relations? : auf dem Weg zum Kommunikationsmanagement : Bestandsaufnahmen und Entwicklungen
Editors of the parent work: Raupp, Juliana
Klewes, Joachim
Page(s): 66
Pages to: 78
Issue Date: 2004
Publisher / Ed. Institution: VS Verlag für Sozialwissenschaften
Publisher / Ed. Institution: Wiesbaden
ISBN: 3-531-14034-5
978-3-531-14034-6
Language: German
Subject (DDC): 070: News media, journalism and publishing
URI: https://digitalcollection.zhaw.ch/handle/11475/14769
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: Applied Linguistics
Organisational Unit: Institute of Applied Media Studies (IAM)
Appears in collections:Publikationen Angewandte Linguistik

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