Publication type: Contribution to magazine or newspaper
Title: Produkt-PR : Aufwand ohne Nutzen oder nützlicher Aufwand?
Authors: Szyszka, Peter
Published in: Marketing & Kommunikation
Volume(Issue): 47
Issue: 12
Page(s): 44
Pages to: 45
Issue Date: 2003
Publisher / Ed. Institution: Galledia
ISSN: 1023-8913
0255-7673
Language: German
Subject (DDC): 658.8: Marketing management
URI: https://digitalcollection.zhaw.ch/handle/11475/14772
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: Applied Linguistics
Organisational Unit: Institute of Applied Media Studies (IAM)
Appears in collections:Publikationen Angewandte Linguistik

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