| Publication type: | Working paper – expertise – study |
| Title: | Swiss CRM 2008 : Einsatz und Trends in Schweizer Unternehmen |
| Authors: | Troesch-Jacot, Mireille Hannich, Frank Rüeger, Brian Jenni, Claudia Siems, Florian |
| Extent: | 48 |
| Issue Date: | 2008 |
| Publisher / Ed. Institution: | ZHAW Zürcher Hochschule für Angewandte Wissenschaften |
| Publisher / Ed. Institution: | Winterthur |
| Language: | German |
| Subjects: | Trends; CRM; Schweiz |
| Subject (DDC): | 658.8: Marketing management |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/15382 |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) |
| Appears in collections: | Publikationen School of Management and Law |
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