Publication type: Working paper – expertise – study
Title: Swiss CRM 2008 : Einsatz und Trends in Schweizer Unternehmen
Authors: Troesch-Jacot, Mireille
Hannich, Frank
Rüeger, Brian
Jenni, Claudia
Siems, Florian
Extent: 48
Issue Date: 2008
Publisher / Ed. Institution: ZHAW Zürcher Hochschule für Angewandte Wissenschaften
Publisher / Ed. Institution: Winterthur
Language: German
Subjects: Trends; CRM; Schweiz
Subject (DDC): 658.8: Marketing management
URI: https://digitalcollection.zhaw.ch/handle/11475/15382
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Appears in collections:Publikationen School of Management and Law

Files in This Item:
There are no files associated with this item.


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.