|Publication type:||Conference other|
|Type of review:||Peer review (abstract)|
|Title:||Read or recycle? : the impact of promotional and relational mailings on the response funnel|
|Conference details:||University Industry Interaction Conference 2013, Amsterdam, Netherlands, 27-29 May 2013|
|Subjects:||Mailing; Recycle; Marketing; Conference|
|Subject (DDC):||658.8: Marketing management|
|Fulltext version:||Published version|
|License (according to publishing contract):||Licence according to publishing contract|
|Departement:||School of Management and Law|
|Organisational Unit:||Institute of Marketing Management (IMM)|
|Appears in collections:||Publikationen School of Management and Law|
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