Publication type: Conference other
Type of review: Peer review (abstract)
Title: Read or recycle? : the impact of promotional and relational mailings on the response funnel
Authors: Hannich, Frank
Müller, Salome
Forestier, Céline
Conference details: University Industry Interaction Conference 2013, Amsterdam, Netherlands, 27-29 May 2013
Issue Date: 2013
Language: English
Subjects: Mailing; Recycle; Marketing; Conference
Subject (DDC): 658.8: Marketing management
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Appears in collections:Publikationen School of Management and Law

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