| Publication type: | Conference other |
| Type of review: | Peer review (abstract) |
| Title: | Read or recycle? : the impact of promotional and relational mailings on the response funnel |
| Authors: | Hannich, Frank Müller, Salome Forestier, Céline |
| Conference details: | University Industry Interaction Conference 2013, Amsterdam, Netherlands, 27-29 May 2013 |
| Issue Date: | 2013 |
| Language: | English |
| Subjects: | Mailing; Recycle; Marketing; Conference |
| Subject (DDC): | 658.8: Marketing management |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/15739 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) |
| Appears in collections: | Publikationen School of Management and Law |
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