Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Hannich, Frank | - |
dc.contributor.author | Müller, Salome | - |
dc.contributor.author | Forestier, Céline | - |
dc.date.accessioned | 2019-03-01T13:41:40Z | - |
dc.date.available | 2019-03-01T13:41:40Z | - |
dc.date.issued | 2013 | - |
dc.identifier.uri | https://digitalcollection.zhaw.ch/handle/11475/15739 | - |
dc.language.iso | en | de_CH |
dc.rights | Licence according to publishing contract | de_CH |
dc.subject | Mailing | de_CH |
dc.subject | Recycle | de_CH |
dc.subject | Marketing | de_CH |
dc.subject | Conference | de_CH |
dc.subject.ddc | 658.8: Marketingmanagement | de_CH |
dc.title | Read or recycle? : the impact of promotional and relational mailings on the response funnel | de_CH |
dc.type | Konferenz: Sonstiges | de_CH |
dcterms.type | Text | de_CH |
zhaw.departement | School of Management and Law | de_CH |
zhaw.organisationalunit | Institut für Marketing Management (IMM) | de_CH |
zhaw.conference.details | University Industry Interaction Conference 2013, Amsterdam, Netherlands, 27-29 May 2013 | de_CH |
zhaw.funding.eu | No | de_CH |
zhaw.originated.zhaw | Yes | de_CH |
zhaw.publication.status | publishedVersion | de_CH |
zhaw.publication.review | Peer review (Abstract) | de_CH |
Appears in collections: | Publikationen School of Management and Law |
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Hannich, F., Müller, S., & Forestier, C. (2013). Read or recycle? : the impact of promotional and relational mailings on the response funnel. University Industry Interaction Conference 2013, Amsterdam, Netherlands, 27-29 May 2013.
Hannich, F., Müller, S. and Forestier, C. (2013) ‘Read or recycle? : the impact of promotional and relational mailings on the response funnel’, in University Industry Interaction Conference 2013, Amsterdam, Netherlands, 27-29 May 2013.
F. Hannich, S. Müller, and C. Forestier, “Read or recycle? : the impact of promotional and relational mailings on the response funnel,” in University Industry Interaction Conference 2013, Amsterdam, Netherlands, 27-29 May 2013, 2013.
HANNICH, Frank, Salome MÜLLER und Céline FORESTIER, 2013. Read or recycle? : the impact of promotional and relational mailings on the response funnel. In: University Industry Interaction Conference 2013, Amsterdam, Netherlands, 27-29 May 2013. Conference presentation. 2013
Hannich, Frank, Salome Müller, and Céline Forestier. 2013. “Read or Recycle? : The Impact of Promotional and Relational Mailings on the Response Funnel.” Conference presentation. In University Industry Interaction Conference 2013, Amsterdam, Netherlands, 27-29 May 2013.
Hannich, Frank, et al. “Read or Recycle? : The Impact of Promotional and Relational Mailings on the Response Funnel.” University Industry Interaction Conference 2013, Amsterdam, Netherlands, 27-29 May 2013, 2013.
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