| Publication type: | Working paper – expertise – study |
| Title: | Swiss CRM 2007 : Einsatz und Trends in Schweizer Unternehmen |
| Authors: | Hannich, Frank Rüeger, Brian Leuch, Andrea |
| Extent: | 37 |
| Issue Date: | 2007 |
| Publisher / Ed. Institution: | ZHAW Zürcher Hochschule für Angewandte Wissenschaften |
| Publisher / Ed. Institution: | Winterthur |
| Language: | German |
| Subjects: | ZMM; CRM |
| Subject (DDC): | 658.8: Marketing management |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/15896 |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) |
| Appears in collections: | Publikationen School of Management and Law |
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