Publication type: Working paper – expertise – study
Title: Swiss CRM 2007 : Einsatz und Trends in Schweizer Unternehmen
Authors: Hannich, Frank
Rüeger, Brian
Leuch, Andrea
Extent: 37
Issue Date: 2007
Publisher / Ed. Institution: ZHAW Zürcher Hochschule für Angewandte Wissenschaften
Publisher / Ed. Institution: Winterthur
Language: German
Subjects: ZMM; CRM
Subject (DDC): 658.8: Marketing management
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Appears in collections:Publikationen School of Management and Law

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