Publication type: Conference other
Type of review: Not specified
Title: Wie Kunden entscheiden
Authors: Graf, Sandro
Conference details: Swiss New Marketing Forum 2012, Winterthur, 12. September 2012
Issue Date: 2012
Language: German
Subjects: Entscheidung; Kunde; Marketing; Swiss
Subject (DDC): 658.8: Marketing management
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Appears in collections:Publikationen School of Management and Law

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