Please use this identifier to cite or link to this item:
https://doi.org/10.21256/zhaw-3272| Publication type: | Working paper – expertise – study |
| Title: | Swiss CRM 2009 : Einsatz und Trends in Schweizer Unternehmen : Zusammenfassung der Ergebnisse |
| Authors: | Hannich, Frank Rüeger, Brian Jenni, Caroline Troesch-Jacot, Mireille |
| DOI: | 10.21256/zhaw-3272 |
| Issue Date: | 2009 |
| Publisher / Ed. Institution: | ZHAW Zürcher Hochschule für Angewandte Wissenschaften |
| Publisher / Ed. Institution: | Winterthur |
| Language: | German |
| Subjects: | CRM Schweizer Unternehmen; Trend |
| Subject (DDC): | 658.8: Marketing management |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/17115 |
| License (according to publishing contract): | Not specified |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) |
| Appears in collections: | Marketing |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 2009_Swiss CRM Einsatz und Trends.pdf | 338.14 kB | Adobe PDF |  View/Open |
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