Please use this identifier to cite or link to this item: https://doi.org/10.21256/zhaw-3272
Publication type: Working paper – expertise – study
Title: Swiss CRM 2009 : Einsatz und Trends in Schweizer Unternehmen : Zusammenfassung der Ergebnisse
Authors: Hannich, Frank
Rüeger, Brian
Jenni, Caroline
Troesch-Jacot, Mireille
DOI: 10.21256/zhaw-3272
Issue Date: 2009
Publisher / Ed. Institution: ZHAW Zürcher Hochschule für Angewandte Wissenschaften
Publisher / Ed. Institution: Winterthur
Language: German
Subjects: CRM Schweizer Unternehmen; Trend
Subject (DDC): 658.8: Marketing management
URI: https://digitalcollection.zhaw.ch/handle/11475/17115
License (according to publishing contract): Not specified
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Appears in collections:Marketing

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