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Publication type: Working paper – expertise – study
Title: Swiss CRM 2010 : Einsatz und Trends in Schweizer Unternehmen
Authors: Hannich, Frank
Rüeger, Brian
Jenni, Claudia
DOI: 10.21256/zhaw-3260
Extent: 12
Issue Date: 2010
Publisher / Ed. Institution: ZHAW Zürcher Hochschule für Angewandte Wissenschaften
Publisher / Ed. Institution: Winterthur
Language: German
Subjects: Customer Relationship Management; Schweiz
Subject (DDC): 658.8: Marketing management
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Appears in collections:Marketing

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