Publication type: Book part
Type of review: Editorial review
Title: Wie gewinnen und pflegen Unternehmen Kundenbeziehungen?
Authors: Hannich, Frank
Published in: Marketing : Konzepte - Instrumente - Aufgaben
Editors of the parent work: Lucco, Andreas
Rüeger, Brian
Fuchs, Rainer
Ergenzinger, Rudolf
Thommen, Jean-Paul
Page(s): 99
Pages to: 114
Issue Date: 2017
Publisher / Ed. Institution: Versus
Publisher / Ed. Institution: Zürich
ISBN: 978-3-03909-346-5
Language: German
Subject (DDC): 658.8: Marketing management
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Appears in collections:Publikationen School of Management and Law

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