| Publication type: | Book part |
| Type of review: | Editorial review |
| Title: | Wie gewinnen und pflegen Unternehmen Kundenbeziehungen? |
| Authors: | Hannich, Frank |
| Published in: | Marketing : Konzepte - Instrumente - Aufgaben |
| Editors of the parent work: | Lucco, Andreas Rüeger, Brian Fuchs, Rainer Ergenzinger, Rudolf Thommen, Jean-Paul |
| Page(s): | 99 |
| Pages to: | 114 |
| Issue Date: | 2017 |
| Publisher / Ed. Institution: | Versus |
| Publisher / Ed. Institution: | Zürich |
| ISBN: | 978-3-03909-346-5 |
| Language: | German |
| Subject (DDC): | 658.8: Marketing management |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/17161 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) |
| Appears in collections: | Publikationen School of Management and Law |
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