| Publication type: | Article in scientific journal |
| Type of review: | Peer review (publication) |
| Title: | Components and outcomes of fan engagement in team sports : the perspective of managers and fans |
| Authors: | Hüttermann, Marcel Uhrich, Sebastian Königstorfer, Jörg |
| DOI: | 10.1080/24704067.2019.1576143 |
| Published in: | Journal of Global Sport Management |
| Volume(Issue): | 7 |
| Issue: | 4 |
| Page(s): | 447 |
| Pages to: | 478 |
| Issue Date: | 2019 |
| Publisher / Ed. Institution: | Taylor & Francis |
| ISSN: | 2470-4067 |
| Language: | English |
| Subjects: | Benefit; Professional sport team; Value creation; Value destruction |
| Subject (DDC): | 306: Culture |
| Abstract: | Fan engagement is a central construct for the customer relationship management of professional sports teams. The goal of this study is to develop a framework that categorizes positive and negative components and outcomes of fan engagement in team sports settings. Based on qualitative interviews with 13 team managers and 12 fans of European professional sports teams, we show that fan engagement components can be positive (fan resource integration, fan learning, and fan knowledge sharing) or negative (fan norm violation and fan resistance to the team). These components can have the following benefits: fan resource development and fan value co-creation. Or they can have the following detriments: fan value destruction and fan identity conflict development. Our comprehensive framework synthesizes the manifestations and consequences of fan engagement and thus contributes to our understanding of how fan engagement affects sports teams. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/17259 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Appears in collections: | Publikationen School of Management and Law |
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Hüttermann, M., Uhrich, S., & Königstorfer, J. (2019). Components and outcomes of fan engagement in team sports : the perspective of managers and fans. Journal of Global Sport Management, 7(4), 447–478. https://doi.org/10.1080/24704067.2019.1576143
Hüttermann, M., Uhrich, S. and Königstorfer, J. (2019) ‘Components and outcomes of fan engagement in team sports : the perspective of managers and fans’, Journal of Global Sport Management, 7(4), pp. 447–478. Available at: https://doi.org/10.1080/24704067.2019.1576143.
M. Hüttermann, S. Uhrich, and J. Königstorfer, “Components and outcomes of fan engagement in team sports : the perspective of managers and fans,” Journal of Global Sport Management, vol. 7, no. 4, pp. 447–478, 2019, doi: 10.1080/24704067.2019.1576143.
HÜTTERMANN, Marcel, Sebastian UHRICH und Jörg KÖNIGSTORFER, 2019. Components and outcomes of fan engagement in team sports : the perspective of managers and fans. Journal of Global Sport Management. 2019. Bd. 7, Nr. 4, S. 447–478. DOI 10.1080/24704067.2019.1576143
Hüttermann, Marcel, Sebastian Uhrich, and Jörg Königstorfer. 2019. “Components and Outcomes of Fan Engagement in Team Sports : The Perspective of Managers and Fans.” Journal of Global Sport Management 7 (4): 447–78. https://doi.org/10.1080/24704067.2019.1576143.
Hüttermann, Marcel, et al. “Components and Outcomes of Fan Engagement in Team Sports : The Perspective of Managers and Fans.” Journal of Global Sport Management, vol. 7, no. 4, 2019, pp. 447–78, https://doi.org/10.1080/24704067.2019.1576143.
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