| Publication type: | Conference other |
| Type of review: | Not specified |
| Title: | Do differentiated blood donor marketing campaigns work? : an experimental study |
| Authors: | Boenigk, Silke Sundermann, Larissa M. |
| Conference details: | Internationales Doktoranden- und Habilitanden-Kolloquium «Management Science», Oberhof, 15.-17. Juni 2015 |
| Issue Date: | 2015 |
| Language: | English |
| Subject (DDC): | 362: Health and social services |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/17323 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Not specified |
| Departement: | Social Work |
| Organisational Unit: | Institute of Management and Social Policy (ISM) |
| Appears in collections: | Publikationen Soziale Arbeit |
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Boenigk, S., & Sundermann, L. M. (2015). Do differentiated blood donor marketing campaigns work? : an experimental study. Internationales Doktoranden- Und Habilitanden-Kolloquium «Management Science», Oberhof, 15.-17. Juni 2015.
Boenigk, S. and Sundermann, L.M. (2015) ‘Do differentiated blood donor marketing campaigns work? : an experimental study’, in Internationales Doktoranden- und Habilitanden-Kolloquium «Management Science», Oberhof, 15.-17. Juni 2015.
S. Boenigk and L. M. Sundermann, “Do differentiated blood donor marketing campaigns work? : an experimental study,” in Internationales Doktoranden- und Habilitanden-Kolloquium «Management Science», Oberhof, 15.-17. Juni 2015, 2015.
BOENIGK, Silke und Larissa M. SUNDERMANN, 2015. Do differentiated blood donor marketing campaigns work? : an experimental study. In: Internationales Doktoranden- und Habilitanden-Kolloquium «Management Science», Oberhof, 15.-17. Juni 2015. Conference presentation. 2015
Boenigk, Silke, and Larissa M. Sundermann. 2015. “Do Differentiated Blood Donor Marketing Campaigns Work? : An Experimental Study.” Conference presentation. In Internationales Doktoranden- Und Habilitanden-Kolloquium «Management Science», Oberhof, 15.-17. Juni 2015.
Boenigk, Silke, and Larissa M. Sundermann. “Do Differentiated Blood Donor Marketing Campaigns Work? : An Experimental Study.” Internationales Doktoranden- Und Habilitanden-Kolloquium «Management Science», Oberhof, 15.-17. Juni 2015, 2015.
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