|Publication type:||Conference paper|
|Type of review:||Peer review (abstract)|
|Title:||After sales services of Swiss manufacturing companies in China|
|Proceedings:||2017 International Conference on Industrial Engineering, Management Science and Application (ICIMSA)|
|Conference details:||4th iCatse International Conference on Industrial Engineering, Management Science and Applications, Seoul, Korea, 13-15 June 2017|
|Publisher / Ed. Institution:||IEEE|
|Subject (DDC):||658: General Management|
|Abstract:||The study examines the after sales service business of Swiss manufacturing firms in China. It investigates eight cases of small and midsize firms (SMEs), describes the objectives the firms are pursuing with after sales services in China and how they are configuring their services. It evaluates to what extent the service models correspond to the conditions of the Chinese market and develops recommendations for the design of after sales services in China. The investigated firms use a problem-solving model in their after sales service business which corresponds to the existing economic conditions in China. The study extends the existing knowledge on after sales services in foreign markets and provides recommendations for SMEs on the configuration of services in China.|
|Fulltext version:||Published version|
|License (according to publishing contract):||Licence according to publishing contract|
|Departement:||School of Management and Law|
|Organisational Unit:||International Management Institute (IMI)|
|Appears in collections:||Publikationen School of Management and Law|
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