Please use this identifier to cite or link to this item: https://doi.org/10.21256/zhaw-17969
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dc.contributor.authorReijnen, E.-
dc.contributor.authorKühne, S. J.-
dc.contributor.authorvon Gugelberg, H. M.-
dc.contributor.authorCrameri, A.-
dc.date.accessioned2019-08-23T13:27:05Z-
dc.date.available2019-08-23T13:27:05Z-
dc.date.issued2019-
dc.identifier.issn0168-7034de_CH
dc.identifier.issn1573-0700de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/17969-
dc.descriptionErworben im Rahmen der Schweizer Nationallizenzen (http://www.nationallizenzen.ch)de_CH
dc.description.abstractThe position of food items on supermarket shelves or dishes on restaurant menus seems to influence consumers’ choices. However, it is still unclear which position is the most favourable, respectively which factor can explain the variety of different position effects observed (e.g., centre-stage effect). We assume that this factor is based on whether or not “your love” (or your preference) for the cuisine of the restaurant (e.g., Italian) where you have dinner plays a role regarding your dish choice or not. Hence, in a computer-based study, participants had to choose dishes, appetizers, entrées and desserts from menus whose cuisine they most (e.g., Italian) or least preferred (e.g., Japanese). We found that regarding the meal type entrées, preference indeed played a role. Regarding menus from their most preferred cuisine, participants chose significantly more often entrées positioned in the centre of the menu. No such effect could be found regarding menus from their least preferred cuisine. Regarding the meal type appetizer, preference did not seem to play a role; hence, participants did, regarding both preferences, choose more appetizers positioned at the top of the menu. Regarding desserts, no effects could be found. A developed theoretical framework tries to illustrate how preference comes into play, by changing the way the dishes within a meal type are perceived, and hence modulates the different position effects observed. The framework should provide choice architects with guidelines about where they could place healthier dishes on a menu to fight the current overweight and obesity crisis.de_CH
dc.language.isoende_CH
dc.publisherSpringerde_CH
dc.relation.ispartofJournal of Consumer Policyde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectPosition effectde_CH
dc.subjectPreferencede_CH
dc.subjectCuisinede_CH
dc.subjectChoicede_CH
dc.subjectMenude_CH
dc.subject.ddc150: Psychologiede_CH
dc.titleNudged to a menu position: the role of “I’m Loving It”!de_CH
dc.typeBeitrag in wissenschaftlicher Zeitschriftde_CH
dcterms.typeTextde_CH
zhaw.departementAngewandte Psychologiede_CH
zhaw.organisationalunitPsychologisches Institut (PI)de_CH
dc.identifier.doi10.1007/s10603-019-09413-4de_CH
dc.identifier.doi10.21256/zhaw-17969-
zhaw.funding.euNode_CH
zhaw.issue3de_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end453de_CH
zhaw.pages.start441de_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.volume42de_CH
zhaw.embargo.end2024-05-26de_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
zhaw.webfeedPI - Umwelt- und Nachhaltigkeitspsychologiede_CH
zhaw.webfeedAngewandte Kognitionspsychologiede_CH
zhaw.author.additionalNode_CH
Appears in collections:Publikationen Angewandte Psychologie

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Reijnen, E., Kühne, S. J., von Gugelberg, H. M., & Crameri, A. (2019). Nudged to a menu position: the role of “I’m Loving It”! Journal of Consumer Policy, 42(3), 441–453. https://doi.org/10.1007/s10603-019-09413-4
Reijnen, E. et al. (2019) ‘Nudged to a menu position: the role of “I’m Loving It”!’, Journal of Consumer Policy, 42(3), pp. 441–453. Available at: https://doi.org/10.1007/s10603-019-09413-4.
E. Reijnen, S. J. Kühne, H. M. von Gugelberg, and A. Crameri, “Nudged to a menu position: the role of “I’m Loving It”!,” Journal of Consumer Policy, vol. 42, no. 3, pp. 441–453, 2019, doi: 10.1007/s10603-019-09413-4.
REIJNEN, E., S. J. KÜHNE, H. M. VON GUGELBERG und A. CRAMERI, 2019. Nudged to a menu position: the role of “I’m Loving It”! Journal of Consumer Policy. 2019. Bd. 42, Nr. 3, S. 441–453. DOI 10.1007/s10603-019-09413-4
Reijnen, E., S. J. Kühne, H. M. von Gugelberg, and A. Crameri. 2019. “Nudged to a Menu Position: The Role of “I’m Loving It”!” Journal of Consumer Policy 42 (3): 441–53. https://doi.org/10.1007/s10603-019-09413-4.
Reijnen, E., et al. “Nudged to a Menu Position: The Role of “I’m Loving It”!” Journal of Consumer Policy, vol. 42, no. 3, 2019, pp. 441–53, https://doi.org/10.1007/s10603-019-09413-4.


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