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dc.contributor.authorKoch, Carmen-
dc.contributor.authorSaner, Mirco-
dc.contributor.authorSchäfer, Mike-
dc.contributor.authorHerrmann-Giovanelli, Iris-
dc.contributor.authorMetag, Julia-
dc.date.accessioned2019-10-23T13:31:29Z-
dc.date.available2019-10-23T13:31:29Z-
dc.date.issued2019-10-18-
dc.identifier.issn1361-6609de_CH
dc.identifier.issn0963-6625de_CH
dc.identifier.urihttps://www.zora.uzh.ch/id/eprint/182215/de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/18546-
dc.description.abstractScholars of science communication have identified population segments that differ in their perceptions of and attitudes toward science as well as in their patterns of science-related information and media use. So far, however, most of these studies employed quantitative, standardized methods and their descriptions could not go into qualitative detail. This study fills this gap: It delivers an in-depth description of members of four audience segments that were identified in a prior, representative survey in Switzerland. Forty-one of these survey respondents, representing different segments, were asked to note their encounters with science in smartphone-based diaries, and diary entries were discussed in qualitative follow-up interviews. Results show that the segments differ in their criteria for identifying science, expectations toward science, and their reasons to use science communication.de_CH
dc.language.isoende_CH
dc.publisherSagede_CH
dc.relation.ispartofPublic Understanding of Sciencede_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectWissenschaftsjournalismusde_CH
dc.subjectEvernotede_CH
dc.subjectWirkungsforschungde_CH
dc.subjectWissenschaftsbarometerde_CH
dc.subjectAudiencede_CH
dc.subjectMedia usede_CH
dc.subjectPerceptions of sciencede_CH
dc.subjectQualitative methodde_CH
dc.subjectScience communicationde_CH
dc.subjectSegmentation analysisde_CH
dc.subject.ddc000: Allgemeines und Wissenschaftde_CH
dc.titleSpace means science, unless it's about Star Wars : a qualitative assessment of science communication audience segmentsde_CH
dc.typeBeitrag in wissenschaftlicher Zeitschriftde_CH
dcterms.typeTextde_CH
zhaw.departementAngewandte Linguistikde_CH
zhaw.organisationalunitInstitut für Angewandte Medienwissenschaft (IAM)de_CH
dc.identifier.doi10.1177/0963662519881938de_CH
zhaw.funding.euNode_CH
zhaw.issue2de_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end175de_CH
zhaw.pages.start157de_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.volume29de_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
zhaw.webfeedJournalistikde_CH
zhaw.funding.zhawVertiefungsstudie zum "Wissenschaftsbarometer Schweiz"de_CH
zhaw.author.additionalNode_CH
Appears in collections:Publikationen Angewandte Linguistik

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Koch, C., Saner, M., Schäfer, M., Herrmann-Giovanelli, I., & Metag, J. (2019). Space means science, unless it’s about Star Wars : a qualitative assessment of science communication audience segments. Public Understanding of Science, 29(2), 157–175. https://doi.org/10.1177/0963662519881938
Koch, C. et al. (2019) ‘Space means science, unless it’s about Star Wars : a qualitative assessment of science communication audience segments’, Public Understanding of Science, 29(2), pp. 157–175. Available at: https://doi.org/10.1177/0963662519881938.
C. Koch, M. Saner, M. Schäfer, I. Herrmann-Giovanelli, and J. Metag, “Space means science, unless it’s about Star Wars : a qualitative assessment of science communication audience segments,” Public Understanding of Science, vol. 29, no. 2, pp. 157–175, Oct. 2019, doi: 10.1177/0963662519881938.
KOCH, Carmen, Mirco SANER, Mike SCHÄFER, Iris HERRMANN-GIOVANELLI und Julia METAG, 2019. Space means science, unless it’s about Star Wars : a qualitative assessment of science communication audience segments. Public Understanding of Science [online]. 18 Oktober 2019. Bd. 29, Nr. 2, S. 157–175. DOI 10.1177/0963662519881938. Verfügbar unter: https://www.zora.uzh.ch/id/eprint/182215/
Koch, Carmen, Mirco Saner, Mike Schäfer, Iris Herrmann-Giovanelli, and Julia Metag. 2019. “Space Means Science, Unless It’s About Star Wars : A Qualitative Assessment of Science Communication Audience Segments.” Public Understanding of Science 29 (2): 157–75. https://doi.org/10.1177/0963662519881938.
Koch, Carmen, et al. “Space Means Science, Unless It’s About Star Wars : A Qualitative Assessment of Science Communication Audience Segments.” Public Understanding of Science, vol. 29, no. 2, Oct. 2019, pp. 157–75, https://doi.org/10.1177/0963662519881938.


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