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  2. Life Sciences und Facility Management
  3. Publikationen
  4. Publikationen Life Sciences und Facility Management
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dc.contributor.authorBerger, Verena-
dc.contributor.authorMüller, Steffen-
dc.contributor.authorSeiler, Roger-
dc.date.accessioned2019-12-05T13:33:54Z-
dc.date.available2019-12-05T13:33:54Z-
dc.date.issued2019-
dc.identifier.isbn978-3-9821146-0-6de_CH
dc.identifier.urihttp://proceedings.emac-online.org/pdfs/A2019-8396.pdfde_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/18839-
dc.description.abstractFood labels, such as organic labels or fair-trade labels, have proliferated in recent years. Although consumers know such food labels, they often do not know the underlying criteria. Prior research has shown that showing food labels on the packaging increases willingness-to-pay. But it has not investigated whether communicating the underlying criteria would be even better. We use chocolate as an example and show, based on an experiment and a Conjoint Analysis conducted in Switzerland (n=293) that willingness-to-pay is significantly lower for a chocolate that shows food labels than for a chocolate that shows the underlying criteria. We identify “no forced or child labor” and “no pesticides” as the most important underlying criteria. Willingness-to-pay for “noforced or child labor” can be as high as 2.25 CHF. Furthermore, we show that manufacturers can mainly attract two segments with that practice that make up 65 percent of the market.de_CH
dc.language.isoende_CH
dc.publisherEuropean Marketing Academyde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectSustainabilityde_CH
dc.subjectConjoint analysisde_CH
dc.subjectFairtradede_CH
dc.subjectChoice experimentde_CH
dc.subject.ddc338.927: Umweltökonomie und nachhaltige Entwicklungde_CH
dc.subject.ddc658.8: Marketingmanagementde_CH
dc.titleShould manufacturers use food labels? : the case of chocolatede_CH
dc.typeKonferenz: Paperde_CH
dcterms.typeTextde_CH
zhaw.departementLife Sciences und Facility Managementde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInstitut für Marketing Management (IMM)de_CH
zhaw.organisationalunitInstitut für Umwelt und Natürliche Ressourcen (IUNR)de_CH
zhaw.conference.details48th Annual European Marketing Academy Conference (EMAC), Hamburg, Germany, 27-28 May 2019de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewPeer review (Abstract)de_CH
zhaw.webfeedNachhaltigkeitskommunikationde_CH
zhaw.author.additionalNode_CH
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Berger, V., Müller, S., & Seiler, R. (2019). Should manufacturers use food labels? : the case of chocolate. 48th Annual European Marketing Academy Conference (EMAC), Hamburg, Germany, 27-28 May 2019. http://proceedings.emac-online.org/pdfs/A2019-8396.pdf
Berger, V., Müller, S. and Seiler, R. (2019) ‘Should manufacturers use food labels? : the case of chocolate’, in 48th Annual European Marketing Academy Conference (EMAC), Hamburg, Germany, 27-28 May 2019. European Marketing Academy. Available at: http://proceedings.emac-online.org/pdfs/A2019-8396.pdf.
V. Berger, S. Müller, and R. Seiler, “Should manufacturers use food labels? : the case of chocolate,” in 48th Annual European Marketing Academy Conference (EMAC), Hamburg, Germany, 27-28 May 2019, 2019. [Online]. Available: http://proceedings.emac-online.org/pdfs/A2019-8396.pdf
BERGER, Verena, Steffen MÜLLER und Roger SEILER, 2019. Should manufacturers use food labels? : the case of chocolate. In: 48th Annual European Marketing Academy Conference (EMAC), Hamburg, Germany, 27-28 May 2019 [online]. Conference paper. European Marketing Academy. 2019. ISBN 978-3-9821146-0-6. Verfügbar unter: http://proceedings.emac-online.org/pdfs/A2019-8396.pdf
Berger, Verena, Steffen Müller, and Roger Seiler. 2019. “Should Manufacturers Use Food Labels? : The Case of Chocolate.” Conference paper. In 48th Annual European Marketing Academy Conference (EMAC), Hamburg, Germany, 27-28 May 2019. European Marketing Academy. http://proceedings.emac-online.org/pdfs/A2019-8396.pdf.
Berger, Verena, et al. “Should Manufacturers Use Food Labels? : The Case of Chocolate.” 48th Annual European Marketing Academy Conference (EMAC), Hamburg, Germany, 27-28 May 2019, European Marketing Academy, 2019, http://proceedings.emac-online.org/pdfs/A2019-8396.pdf.


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