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https://doi.org/10.21256/zhaw-21162| Publication type: | Article in scientific journal |
| Type of review: | Peer review (publication) |
| Title: | Appliance-based solar certificates : a new way of going green |
| Authors: | Kühne, Swen Jonas Reijnen, Ester Ritter, Reto |
| et. al: | No |
| DOI: | 10.1016/j.enpol.2020.111986 10.21256/zhaw-21162 |
| Published in: | Energy Policy |
| Volume(Issue): | 148 |
| Issue: | 111986 |
| Issue Date: | Jan-2021 |
| Publisher / Ed. Institution: | Elsevier |
| ISSN: | 0301-4215 1873-6777 |
| Language: | English |
| Subjects: | Solar electricity certificate; Nudge; Consumer behavior; WTP; Renewable energy |
| Subject (DDC): | 333.79: Energy |
| Abstract: | In recent years, an increasing amount of solar energy has been produced around the globe, but too few consumers actually buy it. Three studies now show how this purchase can be promoted with an approach similar to the carbon offset program in aviation. After a fictitious purchase of differently priced appliances (e.g. electric toothbrush or TV set) in an online store, participants could buy a solar certificate for this appliance, whereby its price depended on the appliance’s energy consumption as well as the selected term (e.g. 1 or 3 years) of the certificate. By purchasing such a certificate, the amount of solar energy consumed by this appliance for the selected term would be fed into the Swiss electricity grid. Study 1 showed that participants were willing to buy such a certificate, especially certificates with longer terms. That willingness, however, depended on the “solar certificate price/appliance price” ratio. While Study 2 showed that this purchase is influenced by promotions (e.g., a specific reduction in price), Study 3 showed that this purchase did not lead to a less environmentally friendly behavior afterwards. Appliance-based solar certificates easily available at the point of sale can encourage consumers to buy more solar energy. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/21162 |
| Fulltext version: | Published version |
| License (according to publishing contract): | CC BY-NC-ND 4.0: Attribution - Non commercial - No derivatives 4.0 International |
| Departement: | Applied Psychology |
| Organisational Unit: | Psychological Institute (PI) |
| Appears in collections: | Publikationen Angewandte Psychologie |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 2021_Kuehne-Reijnen-Ritter_Appliance-based-solar-certificates_Energy-Policy.pdf | 3.21 MB | Adobe PDF |  View/Open |
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Kühne, S. J., Reijnen, E., & Ritter, R. (2021). Appliance-based solar certificates : a new way of going green. Energy Policy, 148(111986). https://doi.org/10.1016/j.enpol.2020.111986
Kühne, S.J., Reijnen, E. and Ritter, R. (2021) ‘Appliance-based solar certificates : a new way of going green’, Energy Policy, 148(111986). Available at: https://doi.org/10.1016/j.enpol.2020.111986.
S. J. Kühne, E. Reijnen, and R. Ritter, “Appliance-based solar certificates : a new way of going green,” Energy Policy, vol. 148, no. 111986, Jan. 2021, doi: 10.1016/j.enpol.2020.111986.
KÜHNE, Swen Jonas, Ester REIJNEN und Reto RITTER, 2021. Appliance-based solar certificates : a new way of going green. Energy Policy. Januar 2021. Bd. 148, Nr. 111986. DOI 10.1016/j.enpol.2020.111986
Kühne, Swen Jonas, Ester Reijnen, and Reto Ritter. 2021. “Appliance-Based Solar Certificates : A New Way of Going Green.” Energy Policy 148 (111986). https://doi.org/10.1016/j.enpol.2020.111986.
Kühne, Swen Jonas, et al. “Appliance-Based Solar Certificates : A New Way of Going Green.” Energy Policy, vol. 148, no. 111986, Jan. 2021, https://doi.org/10.1016/j.enpol.2020.111986.
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