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  4. Publikationen Angewandte Psychologie
Please use this identifier to cite or link to this item: https://doi.org/10.21256/zhaw-21162
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dc.contributor.authorKühne, Swen Jonas-
dc.contributor.authorReijnen, Ester-
dc.contributor.authorRitter, Reto-
dc.date.accessioned2021-01-06T16:15:20Z-
dc.date.available2021-01-06T16:15:20Z-
dc.date.issued2021-01-
dc.identifier.issn0301-4215de_CH
dc.identifier.issn1873-6777de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/21162-
dc.description.abstractIn recent years, an increasing amount of solar energy has been produced around the globe, but too few consumers actually buy it. Three studies now show how this purchase can be promoted with an approach similar to the carbon offset program in aviation. After a fictitious purchase of differently priced appliances (e.g. electric toothbrush or TV set) in an online store, participants could buy a solar certificate for this appliance, whereby its price depended on the appliance’s energy consumption as well as the selected term (e.g. 1 or 3 years) of the certificate. By purchasing such a certificate, the amount of solar energy consumed by this appliance for the selected term would be fed into the Swiss electricity grid. Study 1 showed that participants were willing to buy such a certificate, especially certificates with longer terms. That willingness, however, depended on the “solar certificate price/appliance price” ratio. While Study 2 showed that this purchase is influenced by promotions (e.g., a specific reduction in price), Study 3 showed that this purchase did not lead to a less environmentally friendly behavior afterwards. Appliance-based solar certificates easily available at the point of sale can encourage consumers to buy more solar energy.de_CH
dc.language.isoende_CH
dc.publisherElsevierde_CH
dc.relation.ispartofEnergy Policyde_CH
dc.rightshttp://creativecommons.org/licenses/by-nc-nd/4.0/de_CH
dc.subjectSolar electricity certificatede_CH
dc.subjectNudgede_CH
dc.subjectConsumer behaviorde_CH
dc.subjectWTPde_CH
dc.subjectRenewable energyde_CH
dc.subject.ddc333.79: Energiede_CH
dc.titleAppliance-based solar certificates : a new way of going greende_CH
dc.typeBeitrag in wissenschaftlicher Zeitschriftde_CH
dcterms.typeTextde_CH
zhaw.departementAngewandte Psychologiede_CH
zhaw.organisationalunitPsychologisches Institut (PI)de_CH
dc.identifier.doi10.1016/j.enpol.2020.111986de_CH
dc.identifier.doi10.21256/zhaw-21162-
zhaw.funding.euNode_CH
zhaw.issue111986de_CH
zhaw.originated.zhawYesde_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.volume148de_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
zhaw.webfeedPI - Umwelt- und Nachhaltigkeitspsychologiede_CH
zhaw.webfeedAngewandte Kognitionspsychologiede_CH
zhaw.author.additionalNode_CH
zhaw.display.portraitYesde_CH
Appears in collections:Publikationen Angewandte Psychologie

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Kühne, S. J., Reijnen, E., & Ritter, R. (2021). Appliance-based solar certificates : a new way of going green. Energy Policy, 148(111986). https://doi.org/10.1016/j.enpol.2020.111986
Kühne, S.J., Reijnen, E. and Ritter, R. (2021) ‘Appliance-based solar certificates : a new way of going green’, Energy Policy, 148(111986). Available at: https://doi.org/10.1016/j.enpol.2020.111986.
S. J. Kühne, E. Reijnen, and R. Ritter, “Appliance-based solar certificates : a new way of going green,” Energy Policy, vol. 148, no. 111986, Jan. 2021, doi: 10.1016/j.enpol.2020.111986.
KÜHNE, Swen Jonas, Ester REIJNEN und Reto RITTER, 2021. Appliance-based solar certificates : a new way of going green. Energy Policy. Januar 2021. Bd. 148, Nr. 111986. DOI 10.1016/j.enpol.2020.111986
Kühne, Swen Jonas, Ester Reijnen, and Reto Ritter. 2021. “Appliance-Based Solar Certificates : A New Way of Going Green.” Energy Policy 148 (111986). https://doi.org/10.1016/j.enpol.2020.111986.
Kühne, Swen Jonas, et al. “Appliance-Based Solar Certificates : A New Way of Going Green.” Energy Policy, vol. 148, no. 111986, Jan. 2021, https://doi.org/10.1016/j.enpol.2020.111986.


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