Business modeling as configuring heuristics

Loock, Moritz; Hacklin, Fredrik

doi:10.1108/S0742-332220150000033005

Publication type:	Book part
Type of review:	Editorial review
Title:	Business modeling as configuring heuristics
Authors:	Loock, Moritz Hacklin, Fredrik
et. al:	No
DOI:	10.1108/S0742-332220150000033005
Published in:	Business Models and Modelling
Editors of the parent work:	Baden-Fuller, Charles Mangematin, Vincent
Page(s):	187
Pages to:	205
Issue Date:	2015
Series:	Advances in Strategic Management
Series volume:	33
Publisher / Ed. Institution:	Emerald
ISBN:	978-1-78560-463-8 978-1-78560-462-1
Language:	English
Subjects:	Business modelling; Configuration; Gestalt theory; Heuristic
Subject (DDC):	658.401: Corporate development
Abstract:	While recent research has referred to a cognitive view on “business modelling,” it remains unclear in specifying the cognitive foundations of how such modelling happens. This paper proposes building on heuristics as models of individual cognition, which have proved effective foundations of adaptive individual and managerial behaviors. By also drawing on gestalt theory to specify principles of modelling as rule-based form giving, we propose business modelling as a managerial cognitive process of configuring heuristics. The paper makes three contributions. First, we introduce heuristics to the business modelling literature and so provide an established theory of adaptive individual behavior that strengthens the cognitive foundations of business modelling. Second, we conceptualize and theorize on the cognitive activity of business modelling as an iterative process of configuring heuristics by applying gestalt principles. Although the literature on business models has referred to the theories of configurations and gestalt, it has been left to this work to make the theoretical linkages between heuristics, gestalt theory and business modelling explicit. Third, our work contributes to the micro-foundations of the cognitive processes underlying business modelling and thus to broader accounts of adaptive managerial behaviors.
URI:	https://digitalcollection.zhaw.ch/handle/11475/22197
Fulltext version:	Published version
License (according to publishing contract):	Licence according to publishing contract
Departement:	School of Management and Law
Appears in collections:	Publikationen School of Management and Law

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Loock, M., & Hacklin, F. (2015). Business modeling as configuring heuristics. In C. Baden-Fuller & V. Mangematin (Eds.), Business Models and Modelling (pp. 187–205). Emerald. https://doi.org/10.1108/S0742-332220150000033005

Loock, M. and Hacklin, F. (2015) ‘Business modeling as configuring heuristics’, in C. Baden-Fuller and V. Mangematin (eds) Business Models and Modelling. Emerald, pp. 187–205. Available at: https://doi.org/10.1108/S0742-332220150000033005.

M. Loock and F. Hacklin, “Business modeling as configuring heuristics,” in Business Models and Modelling, C. Baden-Fuller and V. Mangematin, Eds. Emerald, 2015, pp. 187–205. doi: 10.1108/S0742-332220150000033005.

LOOCK, Moritz und Fredrik HACKLIN, 2015. Business modeling as configuring heuristics. In: Charles BADEN-FULLER und Vincent MANGEMATIN (Hrsg.), Business Models and Modelling. Emerald. S. 187–205. ISBN 978-1-78560-463-8

Loock, Moritz, and Fredrik Hacklin. 2015. “Business Modeling as Configuring Heuristics.” In Business Models and Modelling, edited by Charles Baden-Fuller and Vincent Mangematin, 187–205. Emerald. https://doi.org/10.1108/S0742-332220150000033005.

Loock, Moritz, and Fredrik Hacklin. “Business Modeling as Configuring Heuristics.” Business Models and Modelling, edited by Charles Baden-Fuller and Vincent Mangematin, Emerald, 2015, pp. 187–205, https://doi.org/10.1108/S0742-332220150000033005.