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  2. School of Management and Law
  3. Publikationen
  4. Publikationen School of Management and Law
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dc.contributor.authorReimann, Olivier-
dc.contributor.authorThomas, Oliver-
dc.contributor.authorKucza, Gunther-
dc.date.accessioned2021-09-27T13:54:52Z-
dc.date.available2021-09-27T13:54:52Z-
dc.date.issued2021-
dc.identifier.isbn978-0-87757-011-0de_CH
dc.identifier.urihttps://www.ama.org/wp-content/uploads/2021/09/2021-Summer-AMA_Proceedings-Cover_v1-3-merged.pdfde_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/23223-
dc.description.abstractIn an online experiment, we investigate the impact of retailer characteristics, namely store atmosphere and retailers' price positioning, on attitude formation of individual private labels through the mediator store attitude.de_CH
dc.language.isoende_CH
dc.publisherAmerican Marketing Associationde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectBrand attitudede_CH
dc.subjectPrivate labelde_CH
dc.subjectStore atmospherede_CH
dc.subjectStore attitudede_CH
dc.subjectStore brandde_CH
dc.subject.ddc658.8: Marketingmanagementde_CH
dc.titleAttitude formation toward economy, standard and premium private labelde_CH
dc.typeKonferenz: Paperde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.conference.details2021 AMA Summer Academic Conference, virtual, 4-6 August 2021de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end538de_CH
zhaw.pages.start535de_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.volume32de_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
zhaw.title.proceedingsProceedings 2021 AMA Summer Academic Conferencede_CH
zhaw.author.additionalNode_CH
zhaw.display.portraitYesde_CH
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Reimann, O., Thomas, O., & Kucza, G. (2021). Attitude formation toward economy, standard and premium private label [Conference paper]. Proceedings 2021 AMA Summer Academic Conference, 32, 535–538. https://www.ama.org/wp-content/uploads/2021/09/2021-Summer-AMA_Proceedings-Cover_v1-3-merged.pdf
Reimann, O., Thomas, O. and Kucza, G. (2021) ‘Attitude formation toward economy, standard and premium private label’, in Proceedings 2021 AMA Summer Academic Conference. American Marketing Association, pp. 535–538. Available at: https://www.ama.org/wp-content/uploads/2021/09/2021-Summer-AMA_Proceedings-Cover_v1-3-merged.pdf.
O. Reimann, O. Thomas, and G. Kucza, “Attitude formation toward economy, standard and premium private label,” in Proceedings 2021 AMA Summer Academic Conference, 2021, vol. 32, pp. 535–538. [Online]. Available: https://www.ama.org/wp-content/uploads/2021/09/2021-Summer-AMA_Proceedings-Cover_v1-3-merged.pdf
REIMANN, Olivier, Oliver THOMAS und Gunther KUCZA, 2021. Attitude formation toward economy, standard and premium private label. In: Proceedings 2021 AMA Summer Academic Conference [online]. Conference paper. American Marketing Association. 2021. S. 535–538. ISBN 978-0-87757-011-0. Verfügbar unter: https://www.ama.org/wp-content/uploads/2021/09/2021-Summer-AMA_Proceedings-Cover_v1-3-merged.pdf
Reimann, Olivier, Oliver Thomas, and Gunther Kucza. 2021. “Attitude Formation toward Economy, Standard and Premium Private Label.” Conference paper. In Proceedings 2021 AMA Summer Academic Conference, 32:535–38. American Marketing Association. https://www.ama.org/wp-content/uploads/2021/09/2021-Summer-AMA_Proceedings-Cover_v1-3-merged.pdf.
Reimann, Olivier, et al. “Attitude Formation toward Economy, Standard and Premium Private Label.” Proceedings 2021 AMA Summer Academic Conference, vol. 32, American Marketing Association, 2021, pp. 535–38, https://www.ama.org/wp-content/uploads/2021/09/2021-Summer-AMA_Proceedings-Cover_v1-3-merged.pdf.


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