| Publication type: | Contribution to magazine or newspaper |
| Title: | Jedem Review seine gezielte Antwort |
| Authors: | Müller, Steffen Collenberg, Anja Furchheim, Pia |
| et. al: | No |
| Published in: | htr hotelrevue |
| Volume(Issue): | 2021 |
| Issue: | 06 |
| Page(s): | 7 |
| Issue Date: | 25-Mar-2021 |
| Publisher / Ed. Institution: | Hotelleriesuisse |
| ISSN: | 1662-3347 2297-7996 |
| Language: | German |
| Subject (DDC): | 658.8: Marketing management |
| Abstract: | Brauchen positive Online-Reviews auch eine Antwort? Jawohl, wie ein Experiment der ZHAW aufzeigt. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/24228 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) |
| Appears in collections: | Publikationen School of Management and Law |
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Müller, S., Collenberg, A., & Furchheim, P. (2021). Jedem Review seine gezielte Antwort. htr hotelrevue, 2021(06), 7.
Müller, S., Collenberg, A. and Furchheim, P. (2021) ‘Jedem Review seine gezielte Antwort’, htr hotelrevue, 2021(06), p. 7.
S. Müller, A. Collenberg, and P. Furchheim, “Jedem Review seine gezielte Antwort,” htr hotelrevue, vol. 2021, no. 06, p. 7, Mar. 2021.
MÜLLER, Steffen, Anja COLLENBERG und Pia FURCHHEIM, 2021. Jedem Review seine gezielte Antwort. htr hotelrevue. 25 März 2021. Bd. 2021, Nr. 06, S. 7
Müller, Steffen, Anja Collenberg, and Pia Furchheim. 2021. “Jedem Review seine gezielte Antwort.” htr hotelrevue 2021 (06): 7.
Müller, Steffen, et al. “Jedem Review seine gezielte Antwort.” htr hotelrevue, vol. 2021, no. 06, Mar. 2021, p. 7.
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