Publication type: Conference other
Type of review: Not specified
Title: Do our basic values guide us in our transportation mode choice? : an evidence from a Swiss tracking study
Authors: Tomic, Uros
Schoeman, Beaumont
Tchervenkov, Christopher
Molloy, Joseph
Dubernet, Thibaut
Castro, Alberto
Götschi, Thomas
Hintermann, Beat
Axhausen, Kay
et. al: Yes
Proceedings: Book of Abstracts of Swiss Mobility Conference 2020
Page(s): 44
Pages to: 45
Conference details: Swiss Mobility Conference 2020, École Polytechnique Fédérale de Lausanne, Lausanne/online, 29-30 October 2020
Issue Date: 30-Oct-2020
Publisher / Ed. Institution: École Polytechnique Fédérale de Lausanne
Language: English
Subject (DDC): 380: Transportation
Abstract: Individual motorised traffic causes large societal costs, including environmental, health and congestion-related costs. For designing effective policy measures, it is crucial to have a profound understanding of the determinants of transportation mode choice. The literature on the psychological determinants of transportation mode choice has dealt, amongst others, with basic human values. However, these studies are mostly based on relatively small samples and on self-reported rather that effectively observed data. With our contribution, we want to address this gap. This study is a part of the MOBIS project jointly funded by Federal Roads Office and Swiss Innovation Agency. Within the project, travel behaviour of over 3’500 persons was tracked from September 2019 to January 2020. In addition, two surveys were conducted - one at the beginning, the other at the end of the tracking period. This study is based on up to 30 tracking days and focuses on basic human values and the share of average daily distance made by each transportation mode. The first results of a linear regression analysis show that, when controlled for income, education, age and gender: (1) biospheric values increase the share of bike in the modal split; (2) hedonic values increase, while biospheric values decrease the share of car in the modal split; (3) egoistic values decrease the share of public transport in the modal split; (4) egoistic and biospheric values increase the share of walking in the modal split.
URI: https://digitalcollection.zhaw.ch/handle/11475/24633
Fulltext version: Published version
License (according to publishing contract): Not specified
Departement: School of Engineering
Organisational Unit: Institute of Sustainable Development (INE)
Published as part of the ZHAW project: MOBIS: Förderung des nachhaltigen Mobilitätsverhaltens mittels Mobility Pricing und informationaler Anreize
Appears in collections:Publikationen School of Engineering

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