| Publication type: | Book part |
| Type of review: | Editorial review |
| Title: | Der Kern des «Business» : die Value Proposition |
| Authors: | Fuchs, Rainer |
| et. al: | No |
| Published in: | Marketingmanagement : Building and Running the Business : mit Marketing Unternehmen transformieren |
| Editors of the parent work: | Rüeger, Brian Merdzanovic, Adis Wyss, Saskia |
| Page(s): | 82 |
| Pages to: | 98 |
| Issue Date: | 2022 |
| Publisher / Ed. Institution: | Versus |
| Publisher / Ed. Institution: | Zürich |
| ISBN: | 978-3-03909-356-4 |
| Language: | German |
| Subject (DDC): | 658.8: Marketing management |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/24709 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) |
| Appears in collections: | Publikationen School of Management and Law |
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Fuchs, R. (2022). Der Kern des «Business» : die Value Proposition. In B. Rüeger, A. Merdzanovic, & S. Wyss (eds.), Marketingmanagement : Building and Running the Business : mit Marketing Unternehmen transformieren (pp. 82–98). Versus.
Fuchs, R. (2022) ‘Der Kern des «Business» : die Value Proposition’, in B. Rüeger, A. Merdzanovic, and S. Wyss (eds) Marketingmanagement : Building and Running the Business : mit Marketing Unternehmen transformieren. Zürich: Versus, pp. 82–98.
R. Fuchs, “Der Kern des «Business» : die Value Proposition,” in Marketingmanagement : Building and Running the Business : mit Marketing Unternehmen transformieren, B. Rüeger, A. Merdzanovic, and S. Wyss, Eds. Zürich: Versus, 2022, pp. 82–98.
FUCHS, Rainer, 2022. Der Kern des «Business» : die Value Proposition. In: Brian RÜEGER, Adis MERDZANOVIC und Saskia WYSS (Hrsg.), Marketingmanagement : Building and Running the Business : mit Marketing Unternehmen transformieren. Zürich: Versus. S. 82–98. ISBN 978-3-03909-356-4
Fuchs, Rainer. 2022. “Der Kern des «Business» : die Value Proposition.” In Marketingmanagement : Building and Running the Business : mit Marketing Unternehmen transformieren, edited by Brian Rüeger, Adis Merdzanovic, and Saskia Wyss, 82–98. Zürich: Versus.
Fuchs, Rainer. “Der Kern des «Business» : die Value Proposition.” Marketingmanagement : Building and Running the Business : mit Marketing Unternehmen transformieren, edited by Brian Rüeger et al., Versus, 2022, pp. 82–98.
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