Publication type: Book part
Type of review: Editorial review
Title: Integration der Aufgaben
Authors: Rüeger, Brian
Klaas, Michael
Müller, Steffen
Graf, Sandro
et. al: No
Published in: Marketingmanagement : Building and Running the Business : mit Marketing Unternehmen transformieren
Editors of the parent work: Rüeger, Brian
Merdzanovic, Adis
Wyss, Saskia
Page(s): 267
Pages to: 285
Issue Date: 2022
Publisher / Ed. Institution: Versus
Publisher / Ed. Institution: Zürich
ISBN: 978-3-03909-356-4
Language: German
Subject (DDC): 658.8: Marketing management
URI: https://digitalcollection.zhaw.ch/handle/11475/24737
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Appears in collections:Publikationen School of Management and Law

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